CRM and loyalty strategy
B2B and B2C organisations have to find a way to reach the right people. By generating, identifying and profiling online leads in an efficient way, you can increase your chances of success. And that’s exactly what a strong CRM strategy is all about. Our experts would love to help you.
Increase customer retention
Boost brand awareness
Rely on a data-driven approach
Generate brand ambassadors
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How will iO help your organisation?
At iO, we have hundreds of experts in technology, strategy, content, and marketing. Those experts join forces to give you everything you need in terms of CRM, loyalty, and more.
Our favourite tooling for CRM and loyalty:
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Clients we’ve helped with CRM & Loyalty Strategy:
Why is a CRM and loyalty strategy important?
By working with iO, you get all the advantages of an end-to-end partnership. Our experts in strategy, technology, marketing, and content will work together to help your organisation.
That includes the entire process:
Identifying the target audience correctly;
Capturing the effective users of your digital channels;
Constantly enriching your users’ profiles;
Guiding the audience through the customer journey with lead nurturing;
Using lead scoring to optimise the way marketing and sales work together;
Predicting which profiles will convert with relevant, detailed data;
Turning one-time buyers into satisfied customers who return.
Ready to get started with CRM and loyalty?
Our specialists will be happy to help you develop or optimise your CRM and loyalty strategy. Feel free to contact us via the button below.
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
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