Data & CRM for qualified and relevant leads

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How do you deal with data in the era of first-party data? You set up a flexible, scalable CRM tailored to the data you want to gather. But which knowledge and tools can help your marketers to convert prospects into customers through advertising, content, and data analytics?

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Got questions about data & CRM? Let us know.

Get more out of your marketing budget with a sustainable CRM

With CRM, you lay out the technical foundation for sales and marketing. It does that by linking the CRM technology to the right lead generation strategy and a built-in marketing approach. This also includes content that supports your marketing goals and data analytics that deliver relevant insights.

This approach will help you start an efficient dialog with your target audience — even if it’s meticulously segmented —and ensures that the users of your digital channels reach the next logical step.

When you use lead nurturing and lead scoring efficiently, you ensure optimal cooperation between marketing and sales. You generate detailed conversion data to accurately predict which profiles you expect to convert. If it’s used as a fully-fledged part of your CRM and data strategy, that's exactly what data can do for organizations.

Why iO?

When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content. We don’t just wow our clients with radio and television advertising. We also help you:

  • Turn your brand story into captivating creative campaigns;

  • Reach your target audiences on the right channels;

  • Find the right balance between emotion and reason.

Time to make the right decisions, driven by data?

Our experts are looking forward to helping you out with data and CRM issues.

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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