Reward your brand ambassadors with efficient CLM & loyalty

Loyalty strategy thinking

Should you chase new customers or rather improve your relationship with your current customers? With innovative loyalty systems that reward and inspire your customers on- and offline, your successes become stepping stones. Loyalty always deserves a reward.

  • Expand the customer lifecycle

  • Build, run, and manage loyalty programmes

  • Loyal customers benefit

  • Loyalty is a win-win situation

  • From strategy to creative
    concept with iO

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Loyalty and data as input for success and regular customers

Customer lifetime management and loyalty programmes don’t just help you sell more. They give you information on your customers’ buyer behaviour, giving you the chance to personalise your offer. Our experts use the right tools to ensure that your target audience chooses your services and products. The result: loyalty and CLM applications that turn your regulars into brand ambassadors.

At iO, we have technology, strategy, content, and marketing experts who all combine their knowledge and expertise to shape the conversations that solve problems and help customers. That’s how we strengthen our CLM and loyalty knowledge with input from our end-to-end offering for a result that ticks all the boxes.

Got questions about CLM & loyalty? Let us know.

Case story - Q8

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Creating meaningful, lasting relationships

Growing the love for your brand over the many domains of marketing & communications.

Starting with your brand identity, positioning, communication and activation. Uniting these factors amplifies your brand recognition and likeability. We created the Q smiles loyalty programme for Q8. Part of their successful multi-channel mix.

Why organisations trust iO to handle their CLM and loyalty

  • Our experts represent an end-to-end collaboration. We don’t just set up (the technical side of) loyalty programmes. We also extract vital knowledge from data and implement campaigns by strategically using segments from your database and your organisation’s contacts.

  • We connect on- and offline CLM to loyalty, linking offline loyalty cards to online buyer behaviour, for instance.

  • Loyalty programmes aren’t solely applicable to a B2C target audience. They can also come in handy in a B2B landscape – that’s something our marketers are keenly aware of.

  • Like any real strategist, we never ‘just’ set up loyalty programmes. Our loyalty programmes are always a part of a sound commercial strategy for optimal results.

  • Because of our experience with CRM systems and marketing automation, we have the right foundation to handle the required tooling to set up CLM and loyalty initiatives efficiently. We provide an extra boost with clear data analyses and complete data streams.

Time to efficiently reward your regulars?

Our experts are looking forward to setting up win-win CLM and loyalty strategies with you.

Content en creatie | iO

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Why iO?

We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.

That way, we don’t just help you create a strong brand, but we also help you:

  • Apply your theoretical brand design in practice in different ways;

  • Make the right technological choices to reach your target audiences;

  • Think strategically about the future of your organisation;

  • Focus on different channels to bring your message across in the most authentic way.

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