A well-thought-out marketing strategy is essential to the success of your business
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It includes identifying the target audience, defining the value proposition, determining positioning, developing a marketing mix, and of course measuring results. It's designed to improve your business performance and help you to stay ahead of the competition.
Data-driven & objective
+60 in-house marketing strategists
Industry know-how & experience
On-brand creative messaging
How we help you with a strong marketing strategy at iO
We work in an end-to-end way at iO. That means that we have marketing, strategy, technology and content experts who all use their in-depth experience to tackle the challenges of B2B, B2C and non-profit organisations in all kinds of industries.
Media strategy
How do you deliver relevant messages to the right people? That’s the main question a media strategy answers – both for mass products and niche players.
Read moreContent and channel strategy
By focusing on different channels and content, we get to share relevant messages your target audiences won’t, or can’t, ignore.
Read morePurpose marketing
What social commitment does your organisation make? Consumers increasingly expect brands to take a stand. Or, in other words: it's time to engage in purpose marketing.
CRM and loyalty strategy
With a CRM and loyalty strategy, you use historic data to get more value from your existing customers and communicate in a more meaningful way with your most loyal fans.
Read moreDigital marketing strategy
The world is becoming increasingly digital. With a strong digital strategy, our experts will put your brand in a modern context, allowing you to focus on digitalisation.
Read more
Clients that benefit from our marketing strategy expertise.
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No marketing strategy without goals
Our strategists can help you take advantage of every opportunity in your online ecosystem and tooling. They prepare your organisation for tomorrow, with a strategy that puts your brand first. With tried and tested frameworks and models, they pave the way towards your goals.
Throughout the collaboration, we ensure that everyone is on the same page – by respecting the marketing strategy from start to finish. It’s a data-driven, iterative process, based on advancing insight.
Marketing is more than advertising and promoting – in the end, it’s all about connecting to the end consumer;
A marketing strategy gives product-, service- and marketing-related activities direction and keeps everything on track;
To develop a marketing strategy, you need to set goals, research the market, develop product plans, and define marketing initiatives;
Knowledge of the industry is essential to understand drivers and challengers. At iO, we love nothing more than to dive deep into your industry and come up for air with relevant insights in hand.
Get more out of your marketing budget
In this whitepaper, you will learn how you can start setting up dashboards and automated reporting, as well as the benefits that come with it. In addition, we’ll throw some tips and examples of our own into the mix.
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Why iO?
Our strategists and marketing experts have years of experience and are here to help you draw up a tailor-made strategy. You can read more about the benefits of our approach below:
Data-driven &objective: our advice and strategies are based on facts and market research.
In-house marketing strategists: we have more than 60 creative and strategic experts.
Industry knowledge and experience: experienced professionals in every sector.
Creative on-brand brand communication: distinctive and making lasting impression on your target group.
Direction, focus and efficiency: clear strategy for optimal use of resources and budgets.
Competitive advantage and growth: effective strategy for long-term growth.
Choose iO for tailor-made creative marketing strategies, executed by seasoned professionals, that will give you competitive advantages and long-term growth.
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