Strengthen your brand and customer experience with a strong content strategy
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Content and the strategy behind it are important building blocks of a strong customer experience. A strong content strategy brings your brand to life and helps you build valuable relationships with target audiences and customers. The content experts at iO know exactly how to approach this. We support you in strategy, planning, and execution, in a collaborative form that suits your organisation. At iO, you can count on:
Content strategy based on customer insights
Plans and workflows for target audiences, channel selection, and budget management
Concepts and formats that deepen and broaden your content
Measurable and realistic objectives
Experienced content strategists and content creators
A strong content strategy for your organisation
A strong content strategy focuses on all phases of the customer journey. Therefore, the experts at iO, along with you, will map out your brand, goals, customer journey, and the needs, interests, and barriers of your target audiences. After all, a successful content strategy starts with setting goals, in-depth understanding of target audiences, consistent brand recognition, and a tailored channel mix. All components you will find in our content strategies:
Target audience insights
Your connection with your target audiences largely determines your brand and organisation’s success. We use practical research methods to quickly obtain valuable insights, for a strong content strategy.
Channel mix
Based on your brand pillars and the behaviour and channel usage of your target audiences – among other things – we create a strong and tailored channel mix. This way, your organisation is present with the right content, right where your target audiences want to interact with your brand.
Read moreContent plan & creation
Of course, the strategy alone won’t lead to a strong customer experience. Ultimately, it’s about being present with strong content. Therefore, translating the strategy into a content plan and content creation is also part of our offer. Whether it is creation for social media, email, website, (Digital) Out-of-Home (OOH), television, radio, or any other channel in the customer journey. Our experts build relationships with your target audiences through tailor-made content for each relevant channel.
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Take the first steps with a content audit
Receive a report with concrete advice
Determine the scope yourself
Improve your user experience immediately
Get suggestions for new, relevant content
You want to optimise your online channels, but don't know where to start? Or you want to understand which steps to take first to achieve the most impact? Then our content audit is the solution for you.
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Brands we support with a thorough content strategy
What are the benefits of working with iO as your content strategy partner?
Our content experts are well versed in the development and execution of content strategies. We analyse the needs of your visitors throughout their customer journeys. Based on a strategy that unites content and channels, we help you to define realistic expectations and achieve your KPIs.
The customer journey guided by content
You guide your customers through their customer journey with a good content strategy. You define contact moments and which message you want to communicate at every contact moment. At iO, we have experts in technology, strategy, content and marketing. They combine their knowledge and expertise to shape your content strategy, with the right insights, advice and analyses.
From content strategy to content marketing
Do you want a clear plan with guidelines for the creation, planning, delivery and management of your content? Our experts use a content strategy to create a framework for your content marketing. With structured and findable content, inspiring and motivating for your target group.
How to build an effective content strategy
The principles of success
The importance of smart research
The power of a content framework for your strategy
The potential of content-as-a-service
Simply creating content and hoping that it will be found, seen, and deemed interesting is unfortunately wishful thinking. How can you make sure your efforts pay off? Read all about it in our whitepaper and discover more about:
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Messages, all at home in your customer journey
A good content strategy allows you to guide your customers through their customer journeys. You define the touchpoints and which message you communicate at each moment of contact.
Our experts know all about the development of content strategies and their execution. We rely on processes we’re familiar with and
analyse your users’ needs throughout the customer journey.
provide realistic expectations and determine KPIs based on a strategy that unites content and channels.
provide a strategy that leverages the channels your target audiences use most often to ensure that your content is efficient.
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Why iO?
At iO, you get an end-to-end partnership. That means we’ll take care of everything, from strategy to content and from technology to marketing.
Our army of experts doesn’t just excel at setting up and executing content strategies. They also take ensure that:
your content fits your brand, DNA and style perfectly
the right platforms and assets are lined up to make your content shine
you get access to expert support and clear data reports.
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