How do you scale a lead gen strategy with affiliate marketing?
Lead gen activities at Philips were falling short of their targets, it was time to find a strategic partner to help focus their affiliate marketing channels. At the end of 2021, testing revealed unexploited potential, so iO and Philips set out a plan to incorporate this into the overall Philips lead gen strategy.
Next-level affiliate marketing
Dedicated business partner
Efficient budget management
GDPR-proof and transparent
How we approached it with the Lead-Gen Squad
Establish a dedicated team of lead-gen experts — the so-called Lead-Gen Squad.
Streamline all affiliate activities and fully integrate lead-gen into daily affiliate account management.
Scale up affiliate lead-gen activities internationally.
We helped Philips with
Newly assembled team
Philips Personal Health and Domestic Appliances traditionally work in silos. In this project, however, it was necessary to break those silos. We organised joint meetings so that the parties involved could learn from each other, discuss performance and market differences, and build successful partnerships.
Philips and iO have been working closely together for more than four years, and the affiliate team is only growing stronger.
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