Case
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.
Look at this client story
Convert with content marketing
Nothing converts quite like relevant content. It increases your brand awareness, generates leads and ultimately converts prospects into customers.
️ Better conversion statistics
Relevant insights about the market, sector, and target group
Smooth follow-up and remarketing of your visitors
An efficient sales process with only ready-to-buy leads
A renewed brand image
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Skills we use to bring your content to life
At iO, we know that content is king. But everybody knows that. Where we excel, though, is using our broad range of experts to bring your content to life. Because we’ve got it all: copywriters, videographers, VFX experts, social media experts, and much, much more.
Want to know more? Let's talk
iO Content Marketing Congress
Watch the aftermovie
Every year iO organizes the "Congress content marketing & web editing". An event respected by the industry with numerous top speakers, for both content and inspiration. Watch the aftermovie here, including an interview with Steven Van Belleghem.
The Content marketing tools we use
Got questions about content marketing? Let us know!
What are the benefits of working with iO as your content marketing partner?
Content marketing is an inbound marketing tactic. Inbound marketing is a marketing strategy for attracting potential customers in the most natural way possible, through different channels and tactics. Think of search engine optimisation (SEO), social media or email marketing.
Content marketing places customers at the heart of everything, helping them with their problems, questions, and needs regarding the product or the service that you provide.
At iO, we know that every party can benefit from content marketing. Your organisation benefits from the clicks, views, and data, while your visitors benefit from valuable content. We understand the importance of creating content that converts well, because it’s this that unlocks the power of inbound marketing.
As a HubSpot Diamond Partner and SharpSpring Platinum Partner, we can also add marketing automation for the best results.
Our Content Marketing Clients:
Our most recent content marketing projects
Case
How do you improve well-being in home and garden through online marketplaces?
The marketplace experts at iO gave the digital presence of Pokon Naturado a strong boost with SEO research and constant A/B testing.Look at this client storyCase
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Look at this client storyCase
Use HubSpot as a membership / learning platform
The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.Look at this client storyCase
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client storyCase
How do you generate more leads and sales from diverse audiences?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client storyCase
How do you communicate smarter and more efficiently with your customers?
Using SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.Look at this client storyCase
Creative campaigns strengthening brand equity and warming hearts
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
Why is content marketing important?
In short: because with strong, relevant content you can make stronger connections with your visitors and make them into ambassadors for your brand. Instead of interrupting users with ads, you fit the content in your inbound marketing campaign neatly into their customer journey. You reward every visitor with the right content that offers added value, and thus increases your chances of conversion.
How content marketing can help your business thrive
To build a successful content marketing strategy that stands out from the crowd, you need a thorough content plan and a well-balanced mix of messages, formats, and channels.
Your content will convert if it is based on the customer journey — let the customer journey be your guide and avoid unfocused, random communication.
Alternate traditional formats like text and image with emerging formats, such as games, motion graphics, VR, and AR.
Score in search engines by focusing on strong content and technical SEO.
Do not simply respond to emerging technologies — be ahead of the curve by staying up-to-date on innovations in your industry.
Bring content to your target group’s attention with targeted advertisements.
The iO content calendar
Creating content and coming up with interesting topics isn’t always easy. That is why we have listed the most important days, moments, and memories in the iO content calendar. We hope this calendar will make the work of marketers and content creators easier and stay up-to-date throughout the year.
Content marketing is the glue between the different parts of the marketing mix, and therefore an indispensable part of any marketing strategy
Mara Van der Auwera, Digital strategist
The ins and outs of content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Instead of drearily pitching your products or services, you provide truly relevant and useful content to your prospects and customers to help them solve their issues.
So many questions, tools, and expertise - where do you start?
Our experts share their knowledge with the world every day and our blog is a great place to start your search.
Why iO?
At iO, you get a true end-to-end partner. That means that we will take all your worries off your hands, from strategy to content and from technology to marketing.
Our experts aren’t just the best in their league at content marketing. They also:
optimize your brand and brand experience;
tailor your copywriting to your target audience;
realize seamless integrations with your existing tech stack (business systems, advertising platforms, etc.).
Content marketing & iO in numbers
+50
content marketing experts
+100
Content marketing projects
+6
platform partnerships
Want to follow an event, webinar or training?
Our experts regularly give free sessions on this topic. Don't miss out.
Look at our events calendarSubscribe to our newsletter and get informed about future events, webinars, and training courses.
Discover our content & inbound marketing expertise
Blog
11 marketing automation mistakes you should avoid
Do you use marketing automation tools? Read on to find out how to avoid the most commonly made mistakes and learn how to make this innovative software work for you.Read moreCase
Creative campaigns strengthening brand equity and warming hearts
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client storyWebinar
Webinar: first-party data collection with HubSpot
The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read moreWhitepaper
More qualitative leads with inbound marketing
Do you want to know everything about inbound marketing or are you looking for information and concrete tips to apply inbound marketing to your business? Download the whitepaper and discover how inbound marketing can make your business stronger.Read moreWhitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Read moreBlog
How does HubSpot streamline your inbound marketing?
HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.Read moreBlog
Sell smarter with B2B buyer personas
Buyer personas are a great way to understand your prospects' goals and desires. Creating buyer personas is not an end in itself, it's a means to sell smarter, using arguments that are more effective for different target groups. In this blog we explain how to successfully approach this by focusing on the emotions that play a role in buyer’s decision making processes.Read moreBlog
This was INBOUND 2022 - Are you connected?
HubSpot INBOUND, one of the biggest marketing events of the year, took place in Boston in early September. This edition was host to several intriguing speakers – a name like Barack Obama always stands out. In this blog you can read all about the new features announced by HubSpot, and their future perspectives on the field of inbound marketing.Read more
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about usWant to talk about your project?
We're excited to see how we can help you.