Case
Skills we use to bring your content to life
At iO, we know that content is king. But everybody knows that. Where we excel, though, is using our broad range of experts to bring your content to life. Because we’ve got it all: copywriters, videographers, VFX experts, social media experts, and much, much more.
Want to know more? Let's talk
iO Content Marketing Congress
Watch the aftermovie
Every year iO organizes the "Congress content marketing & web editing". An event respected by the industry with numerous top speakers, for both content and inspiration. Watch the aftermovie here, including an interview with Steven Van Belleghem.
The Content marketing tools we use
What are the benefits of working with iO as your content marketing partner?
Content marketing is an inbound marketing tactic. Inbound marketing is a marketing strategy for attracting potential customers in the most natural way possible, through different channels and tactics. Think of search engine optimisation (SEO), social media or email marketing.
Content marketing places customers at the heart of everything, helping them with their problems, questions, and needs regarding the product or the service that you provide.
At iO, we know that every party can benefit from content marketing. Your organisation benefits from the clicks, views, and data, while your visitors benefit from valuable content. We understand the importance of creating content that converts well, because it’s this that unlocks the power of inbound marketing.
As a HubSpot Diamond Partner and SharpSpring Platinum Partner, we can also add marketing automation for the best results.
Our Content Marketing Clients:
Our most recent content marketing projects
- Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Look at this client storyCase
How do you support employees in their professional and personal growth?
The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.Look at this client storyCase
How do you boost sales across diverse target audiences as a market leader in internal transport?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client storyCase
How do you communicate smarter and more efficiently with your customers?
Using SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.Look at this client storyCase
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client storyCase
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client storyCase
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client storyWhat we do
Affiliate Marketing Management & Optimization | Specialist in Affiliate Marketing
The affiliate marketing agency: iO. Our services include affiliate management, optimization, audit, and development. Our specialists offer expert advice and comprehensive services. Contact us today for a personal consultation.Read moreWhat we do
Email marketing that clicks, efficient and spam-free
Email marketing allows you to get impressive results, including a high ROI. If you do it right. Luckily, our email marketing experts are happy to help.Read moreWhat we do
iO, marketing automation partner for increased sales and centralised data
Marketing automation brings in leads faster, saves precious time and optimises your business processes. Discover how we can help you achieve this.Read moreBlog
11 marketing automation mistakes you should avoid
Do you use marketing automation tools? Read on to find out how to avoid the most commonly made mistakes and learn how to make this innovative software work for you.Read moreWhat we do
Nurture relationships with a strong CRM and loyalty strategy
Keep it personal with the proper tools. iO will help you build a strong CRM and loyalty strategy.Read moreWebinar
Webinar: first-party data collection with HubSpot
The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Read moreWebinar
INBOUND 23 recap: a customer-centric approach in the age of AI
Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.Read moreWhitepaper
More qualitative leads with inbound marketing
In the past, marketing often boiled down to spreading your message as loudly as possible. Today, there's a growing need for a targeted (inbound) strategy. Inbound marketing revolves around reaching the right people at the right time with the right message. Interested in mastering inbound marketing, or looking for actionable insights and tips to effectively apply it in your business? Our comprehensive whitepaper is the resource for you. Join us in exploring the world of inbound marketing and learn how it can significantly amplify your business's power. Download now and effortlessly begin transforming your approach to attract more high-quality leads.Read moreWhitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Read moreBlog
How does HubSpot streamline your inbound marketing?
HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.Read moreBlog
Sell smarter with B2B buyer personas
Buyer personas are a great way to understand your prospects' goals and desires. Creating buyer personas is not an end in itself, it's a means to sell smarter, using arguments that are more effective for different target groups. In this blog we explain how to successfully approach this by focusing on the emotions that play a role in buyer’s decision making processes.Read moreBlog
This was INBOUND 2022 - Are you connected?
HubSpot INBOUND, one of the biggest marketing events of the year, took place in Boston in early September. This edition was host to several intriguing speakers – a name like Barack Obama always stands out. In this blog you can read all about the new features announced by HubSpot, and their future perspectives on the field of inbound marketing.Read moreBlog
Building strong customer relationships with HubSpot
How does a CRM tool help you build stronger, better relationships with your customers? By making their experience throughout the customer journey as smooth as possible. To make this happen, marketing, sales, and service must work together — with a tool like HubSpot. Steven Van Duyse (iO) and Anneleen Boullart (InSites Consulting) will tell you all about it in this conversation.Read moreBlog
HubSpot announces new Sales Hub and CRM features at INBOUND 23
Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.Read moreWhat we do
Cloud, Data & Integration: technology fueling digital experiences
We make your IT, data and marketing infrastructure scalable. And integrate it with the right cloud partnerships and data setups.Read moreWebinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Read moreWebinar
Webinar: All you should know about Email Deliverability
Sending commercial emails is one thing, but making sure that they arrive where they’re supposed to is something entirely different. With ISP's that are make sure spam messages don’t end up in your inbox, what are the best practices to ensure inbox deliverability? In this English webinar, Johan Van den Hende from iO will cover all aspects of email deliverability together with Jan Schapmans from Selligent.Read moreWebinar
The benefits of HubSpot CMS when building a new website
As a content management system (CMS), HubSpot is a reliable and easy-to-use solution for your company's website. In this webinar, Joeri Claes, our Interactive Studio team lead, lists all the benefits.Read moreWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read moreWebinar
Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Read moreWhitepaper
HubSpot: driving growth and innovation in your organisation
With an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.Read moreWhitepaper
Radio advertising - turbo charging your success
An easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read moreWhitepaper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Read moreWhitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read moreWhitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Read moreWhitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Read moreWhitepaper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Read moreWhitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read moreWhitepaper
Break silos between sales, marketing and operations with Hubspot
Anticipating customer needs is no longer enough; customers expect companies to truly enrich their lives. Breaking old silos and putting users at the centre is key to becoming an organisation that not only values customers, but puts them at the centre of every decision. After reading this white paper, you'll know:Read moreBlog
Why choose HubSpot CMS? 15 Reasons that will convince you
If you're even remotely interested in digital marketing or sales, you've likely heard of HubSpot – the renowned all-in-one technology powerhouse. But there's a gem within its suite that deserves a spotlight: the CMS Hub. Here's why it should be on your radar for managing your website's content.Read moreBlog
Why HubSpot should be included in your advertising strategy
In an era where third-party cookies are fading and precise targeting becomes a challenge, businesses are in dire need of reliable first-party data and innovative targeting methods. HubSpot emerges as a pivotal solution for these evolving advertising landscapes.Read moreBlog
Explore Hubspot's free CMS tools
With Hubspot's CMS Hub, anyone can set up a mini-website for free. The website is easy to manage and maintain, and access to HubSpot's Sales, Marketing, and CRM tools is included for free. All in one platform, to grow your business and create personalised omnichannel experiences.Read moreBlog
5 tips for a successful transition to a 'cookieless era'
In the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. Tracking visitors becomes tricky as well. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security, and delivering a customised user experience? At iO, we believe in the power of data, but even more in a flawless and outstanding user experience. By focusing on quality rather than quantity, you turn data loss into an opportunity to build a genuine relationship with your target audience.Read moreBlog
Creating a data-driven content strategy
With a content strategy, several goals are within reach: you serve your target group, you get to put your (sectorial) knowledge on an appropriate digital stage and bring structure to your content marketing. However, doing so successfully requires thorough preparation and that can feel overwhelming at first, especially when starting from scratch. Thanks to our experts, you’re never on your own - starting with a step-by-step plan.Read moreBlog
Optimize Your CRM with HubSpot's AI Technology
Discover the latest breakthroughs in CRM technology with HubSpot's advanced AI functionalities. Forget manually fetching business information or writing blog posts. With the introduction of ChatSpot.ai and the Content Assistant, we're taking a new step towards automation and efficiency. Let us explain how.Read moreBlog
Time to add TikTok to your marketing strategy?
When it comes to the history of platforms, none have become as popular as quickly as TikTok. What started as a dance app for teens is now a global phenomenon with an undeniable cultural impact. TikTok has revived the concept of brand love — but is TikTok a safe bet for organisations? And how does TikTok fit into a marketing strategy in 2023?Read moreBlog
Find your ideal A/B Testing Tool for 2024: Google Optimize alternatives
Since Google Optimize closed its doors in October 2023, you might be wondering where to turn for reliable A/B testing tools. Well, you're not alone. Here at iO, we've navigated the shifting landscape to find the best alternatives for you, uncovering the leading A/B testing solutions that stand out for their innovation and efficiency. This guide is crafted from our expertise to yours, offering a streamlined selection of tools that promise to fill the gap left by Google Optimize and enhance your digital marketing strategies.Read moreBlog
Search engine marketing in 2023: key trends
What are the trends in search engine marketing in 2023? What should we look out for when machine learning takes over part of our work? We list three notable trends and provide some best practices.Read moreBlog
5 reasons your branded podcast won’t succeed
Two microphones, a recording device, a little jingle to top it off. Your branded podcast is ready to go viral, right? Not quite. Let’s discuss several pitfalls that come with creating a branded podcast, along with tips on how to avoid them.Read moreBlog
Why Google Consent Mode V2 is crucial to marketing in 2024
The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read moreBlog
3 trends in content marketing for 2024
Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.Read moreBlog
Content marketing has become communication (and that’s bad news)
Does content marketing still serve a purpose in 2024? Patrick Severein (Head of Content and Strategist) raises some questions.Read moreDossier
24 insights for 2024
Read moreDossier
Dossier: Maximize your marketing efforts with HubSpot
Read moreVideo
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead moreCase
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client storyCase
How can a Flemish brand get a foothold in the Walloon market?
iO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client storyCase
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client storyCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client storyCase
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client storyCase
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client storyCase
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client storyCase
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client storyCase
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client storyCase
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client storyCase
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client storyStack
iO: your strategic HubSpot Diamond Partner
We help you solve digital challenges and nurture digital growth through strategic implementation and consulting services. Find out how we work.Read moreStack
Oracle Advertising & CX powers your cross-channel marketing
With Oracle Advertising & Customer Experience you have everything you need to build a strong cross-channel marketing strategy.Read moreStack
iO is proud to be your SharpSpring Platinum Partner
SharpSpring Platinum Partner iO helps organisations to integrate marketing processes and design strong inbound marketing strategy.Read moreStack
Custom customer experiences with Adobe Experience Cloud
Ride the digitalisation wave with Adobe Experience Cloud. The marketing platform gives you that competitive edge you need.Read moreStack
iO: Salesforce partner for implementation and consulting.
As a Salesforce partner, iO helps you align your sales, marketing, service, and commerce teams with a central CRM system.Read moreWhat we do
A content strategy that fits your customer journey
From creation to curation, launch and analysis – your content processes always rely on a strong content strategy created by digital experts.Read moreWhat we do
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Read moreWhat we do
Boost your digital growth with e-commerce & transactional | iO
Our experts support your (first) steps in e-commerce with business, data and IT expertise. Get advice on the right platforms, marketplaces, integrations and payment systems.Read moreWhat we do
Create your own branded podcast with iO
Creating a strong, branded podcast starts with finding the most compelling stories, identifying the right format, and selecting the most convenient release frequency.Read moreWhat we do
Better results on your online channels with our content audit
Analyze your web texts, images, and online channels for SEO, comprehensibility, structure, accessibility, and user focus.Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read moreWhat we do
Hit the right chord with catchy copywriting and web editing
With strong copywriting and thoughtful web editing, you give substance to your brand story. Our experts are happy to help.Read moreWhat we do
Dashboarding & visualisation: draw correct conclusions from data
Dashboarding and visualisation are simple ways to keep your stakeholders up to date with your marketing achievements. Learn to understand your data.Read morePress
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
Read morePress
iO named the most customer-focused digital agency in the Netherlands
Read morePress
iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
Read morePress
iO study: majority of retail chains missing out on local SEO benefits
Read morePress
The power of branded podcasts recognised with four Lovie Awards for iO
Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Read morePress
iO appoints Marco Merola as Managing Director on Campus Herentals
Read morePress
iO launches magical end-of-year campaign for Brussels Airport
Read morePress
Manna boosts brand awareness with a wink
Read morePress
Lidl Belux selects blended agency iO as digital partner
Read moreWebinar
Navigating the iOS 17 update for marketers
Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.Read moreWebinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Read moreWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Read moreWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read moreWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read moreWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read moreWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Read moreWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Read moreWebinar
What is the impact of AI on SEO?
Watch the webinar now.Read moreEvent
Content Marketing & Web Editing Congress - People for content, content for people
Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket nowRead moreWebinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read moreEvent
The Automation Success Framework
A strategic step-by-step plan that drives results.Powered by HubSpot & iORead moreWhitepaper
Tell your story with video
Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.Read moreWhitepaper
5 common challenges in life sciences marketing
Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.Read moreWhitepaper
Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.Read moreWhitepaper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Read moreWhitepaper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Read moreWhitepaper
Impact of the cookieless future on marketing
In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Read moreWhitepaper
The e-commerce kick-start guide
The evolution in the e-commerce world moves at an incredible speed. That’s why the e-commerce issue becomes more and more complex, with new technologies, products and strategies to deploy. And companies have no choice but to try to keep up with this rapid evolution.Read moreWhitepaper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Read moreWhitepaper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Read moreWhitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Read moreWhitepaper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Read moreWhitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Read moreWhitepaper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Read moreWhitepaper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Read moreWhitepaper
The 2024 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read moreWhitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read moreWhitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Read moreWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Read moreWhitepaper
Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Read moreWhitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Read moreWhitepaper
Download the "2023 Local SEO Benchmark Report"
For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:Read moreWhitepaper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Read moreWhitepaper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Read moreWhitepaper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Read moreWhitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read moreWhitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read moreWhitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read moreWhitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read moreWhitepaper
The 2025 iO content calendar
“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read moreWhitepaper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterRead moreBlog
Content strategy: the art of building relationships
Today brands create content every single minute of the day and have a thousand ways to communicate that they are in tune with their customers' changing needs and desires. But a great content strategy is not about a series of one-shots, and it’s not about ‘doing video’ or ‘going social’ either. If you really want to capture people's attention and turn it into a lasting relationship with your brand, you need to make a genuine connection. Barbara De Mol, Marketing Director at iO Brussels, helps you well on your way in your new adventures in content marketing.Read moreBlog
TikTok Now: creating a community with TikTok
The digital landscape is ever-changing. Trends come and go. Channels supersede each other at a rapid pace. Which begs the question: how do you differentiate yourself from the masses nowadays? We’ll tell you: by innovating. And that is precisely what you can do with TikTok’s new function TikTok Now.Read moreBlog
Engage your users with conversational writing
Human contact is extremely important, that shouldn’t need explaining in these times. Even in the digital world, it’s important that users get the feeling that they’re dealing with a human being. Conversational writing creates personal interactions on your digital platforms and offers a better user experience.Read moreBlog
How to create a brand voice that works
Many companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.Read moreBlog
Opinion piece: Is ChatGPT the key to creative success in the digital era?
Artificial intelligence is nothing new under the sun. We ask our smart speakers what the weather’s like today, use smart translators and let algorithms decide our choice of entertainment. The general public is clearly ready to accept AI as an everyday part of life. One example of an AI tool that is becoming increasingly popular is ChatGPT.Read moreBlog
Confirm shaming: the dark side of copywriting
Every marketer wants their website or app to convert visitors or users. But how far do you go when it comes to leading the user to a particular action? Which copywriting techniques work best to engage your contacts? And which tricks of the trade are better left untouched? Let’s take a closer look at the potential dangers in one of the most popular dark patterns in the field of copywriting: confirm shaming.Read moreBlog
How to stand out with creative content marketing
Earlier this year, we launched the Opportunity Report 2023: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Ruth Nys (Strategy Director Content), who talked about ways to stand out with creative content marketing. In this article, we’ll share the key takeaways from Ruth’s session with you.Read moreBlog
Subtitling videos: best practices and useful tips
Video is a very popular format, especially on social media. Thanks to the – often unpredictable – algorithms of social media, videos can go viral and generate millions of global views in a matter of hours. Additionally, as a format, video offers the best of both worlds as it can be used as entertainment as well as a powerful marketing tool to help companies generate leads. In other words: it’s impossible to imagine a world without video. But did you know that subtitles can take your videos to a whole new level? In this blog post, we’ll cover:Read moreBlog
6 Tips for creating a successful podcast for your brand
Podcasts are hugely popular nowadays and provide an excellent way to get your brand or business in front of a wide audience. However, creating a podcast can seem intimidating if you have no experience with recording and producing audio. Here are some tips on how you can create your own branded podcast.Read moreBlog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Read moreBlog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Read moreBlog
How behavioural science can help marketers understand (and influence) their customers' behaviour
Humans are not as rational as we think. To protect our brain from structural overload, we make a large part of our daily decisions 'on autopilot'. And by a large part I mean: more than 95%. Believe me, no matter how blue (DISC personality type) you are, this applies to everyone.Read moreBlog
DUO’s tick box: how the government uses behavioural principles
The government uses insights from behavioural science to guide its communication with citizens. This sometimes involves trial and error. DUO's 'tick box' is a well-known example. But first, let’s start with a bit of theory: the 'paradox of choice' briefly implies that we like choice, but don't like to choose. (Viewing tip: watch this TEDTalk by psychologist Barry Schwartz who coined this term). The more choices our brain has to process, the harder it becomes to choose. Sometimes it even leads to us making no choice at all. Anyone who has ever stood in front of the dessert shelf in a French Hypermarché can relate to this. There is even a scientific term for this phenomenon: choice paralysis.Read moreBlog
Verbal brand identity: find your own voice and make it heard
Your verbal brand identity is the set of linguistic expressions of your brand. It bundles the tone in which and style with which you communicate to all your target audiences through all mediums. Together with your visual brand expression, your verbal brand expression conveys who you are, what you stand for and what you can do for your customers. In this blog, we will explore your unique voice together.Read moreBlog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Read moreBlog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Read moreBlog
Why you should start preparing your webshop for the holiday season now
After an extended period of online retail growth, both Belgian and Dutch consumers are finding their way back to physical shops. Online shopping is now an established part of the retail landscape, with the biggest platforms continuing to exert their dominance, seducing more and more consumers. As the holiday season comes around again, many retailers are wondering what this year has in store. Alongside Christmas, newer celebrations like Black Friday, Cyber Monday, and Singles Day are attracting more and more attention in Belgium and the Netherlands. What does this mean for local retailers? We have analysed the market impact of these changes for you.Read moreBlog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Read moreBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read moreBlog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Read moreBlog
How do you add a podcast to your media mix?
Is a podcast one of the content assets in your campaign? It's easy. Exploit the podcast’s special qualities: a chance to go deeper.Read moreBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read moreBlog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Read moreBlog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Read moreBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Read moreBlog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Read moreBlog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read moreBlog
Your (company) podcast in the charts? Read on.
You’ve made a cool podcast, but it is completely overshadowed by podcasts made by the big media companies. How do you avoid your branded podcast online dying a slow death, ignored in its own lonely corner of the internet?Read moreBlog
4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read moreBlog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Read moreBlog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read moreBlog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read moreBlog
3 valuable SEO insights from Friends of Search 2024
As an SEO specialist I had the opportunity to attend Friends of Search, a well-known SEO and SEA conference in Amsterdam. The event attracts at least 600 visitors annually and guarantees thought-provoking talks, an exciting award show, and a networking moment. I was immediately impressed by the international expertise presented by the other attendees during this eleventh edition, held on 21 March 2024. Discover 3 valuable SEO insights that stuck with me.Read moreBlog
Historical data export - Universal Analytics
Deadline for exporting Universal Analytics: 1st of July 2024 After the 1st of July 2024, it will no longer be possible to access data in Universal Analytics. Therefore, it’s essential to take timely action and export the data before that day. By exporting the data before the access is closed, you can gain valuable insights, store the data securely and take any further actions. It is wise not to do this at the last minute, as there may be obstacles, such as errors in extraction or technical challenges. To avoid potential problems, it is advisable to transfer the data in time to environment where it can be stored securely. That way, you can later use the data for further analysis or transformation purposes. By acting now, you can ensure that you don’t lose the valuable data and are well prepared for the future. So don't wait until the last minute - make sure you export the data from Universal Analytics before 1 July to a secure environment, where you can continue to use it.Read moreBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read moreBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read moreBlog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreBlog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read moreBlog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read moreBlog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreDossier
Dossier: Brands & society
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Dossier: SEO strategy
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Dossier: E-commerce
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Successful marketing budgets and plans
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: The Opportunity Report
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Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read moreVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read moreVideo
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read moreVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read moreVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read moreVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read moreVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read moreVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read moreVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read moreCase
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Look at this client storyCase
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client storyCase
How to enhance wholesale online ordering without losing personalized pricing?
Translating personal price agreements into online price settings with an Adobe Commerce webshop.Look at this client storyCase
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client storyCase
How do you promote the local furniture industry with a creative spin?
In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.Look at this client storyCase
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client storyCase
How can a revamped online store drive a 67% increase in orders?
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.Look at this client storyCase
How do you make your e-commerce platform the engine of your digital ecosystem?
We help High Demand Brands grow at times of digital transformation. Read on to find out exactly how we do that!Look at this client storyCase
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client storyCase
How do you market an annual garden catalogue?
The DIY and home improvement shop needed a sound marketing approach with strong targeting. Our experts took care of that.Look at this client storyCase
How do you stay relevant as a fashion chain in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client storyCase
How do you scale a lead gen strategy with affiliate marketing?
Successful affiliate marketing strategy generates leads and conversions. Want to know how we did it? Read our Philips case.Look at this client storyCase
How do you generate attention for the silent engine behind the World Cup?
For Amnesty International, iO created a sharp creative concept ahead of the Qatar World Cup and brought it to the general public.Look at this client storyCase
How do you have pure customer conversations, offline and online?
Leen Bakker wanted to respond faster, sharper, and more appropriately to online messages. The conversation management experts at iO were happy to help.Look at this client storyCase
How do you engage with education professionals online?
Find out how we connected 78 editors and authors with hundreds of visitors through Zendesk to increase the quality of education.Look at this client storyCase
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client storyCase
How do you start the conversation about inheritance and legacy?
Adopting a thoughtful strategy, our experts created relevant content about inheritance in the 'Erfgenamen' campaign.Look at this client storyCase
How a down-to-earth audit paves the way to the ideal digital tools?
With an efficient platform audit, our experts helped Ebema make the most appropriate choices.Look at this client storyCase
How do you launch a new brand in the mobility industry?
iO and AutoRepairGroup ‘we restore everything, even your smile’ – partnering to build brand awareness in the mobility sector.Look at this client storyCase
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client storyCase
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Look at this client storyCase
how do you enhance the impact of the newsletter for a telecom giant?
Optimizing Content and Presentation: How iO Transformed Proximus' Newsletter Engagement. Read the case here.Look at this client storyCase
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client storyCase
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia&