Games: interaction that helps everybody win
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Online (browser) games: where everybody wins. These relaxing gaming moments give your target audience a positive brand experience, while you get to collect valuable data. Our experts have all the knowledge and experience to set up everything from elaborate contests to playful recruitment campaigns.
Build a unique experience
Customizable marketing driven games for your digital ecosystem
Activation via games & marketing expertise
Aim for disruption
Support from strategy till execution
Blend technology, fun & marketing
What do we do?
Born with a controller in hand, our experts don’t just know how to create share-worthy games or original, modern concepts. They also have the necessary hands-on experience.
That means that our experts know perfectly well how quickly games and technology evolve. Using their experience so they can deliver amazing results every time, both visually and technically, is part of the game for them.
State of the art
Our experts work with the most recent HTML5 Canvas techniques. They follow every evolution closely and use state-of-the-art frameworks for game development.
For any device
Thanks to their technical setup, our games bring fun to any device and any browser, without any additional plug-ins. That’s how our experts guarantee an optimal user experience.
Games in campaigns
Our experts create games and integrate them into your campaigns. This will give you an efficient and smooth flow, from design to technical execution and the collection of leads.
Recognisable concepts
Adding recognisable concepts to games lowers the threshold for users to participate. That relatability will help your brand move to the next level.
The fun in it
Lead generation or data collection may be the underlying goal, but we can’t forget about the fun of the game. A great game sucks users in and won’t let them go.
Branded lead generation
You don’t need to reinvent the wheel, although we’d love to have a whack at that, too. But we love turning true arcade classics into branded lead generation tools that users can dive into immediately just as much.
Clients that benefit from our games expertise
Why are games valuable?
Games give your target audience and users a way to relax, no matter where they are. They can be embedded into your campaign and style entirely, creating a completely seamless experience for players. Activation with games carries several benefits, among which is lead generation. But it also allows you to stay top of mind for a long time.
A strong game:
aligns with your style and branding;
is easy to recognise and accessible;
brings you heaps of fun.
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Building your own game?
Our experts can’t wait to give your users the best possible experience.
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Mini-game: Let’s dance.
video: Mini-game: Let’s dance.
HAVEP Yourself
A custom game built for a special end-of-year campaign — see the results for yourself.
Creative concept, shooting, development, and … a thorough social and marketing campaign behind the idea.
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Why iO?
Creating a game with iO means you get access to an end-to-end partner. In other words: you don’t need to worry. Our expertise in strategy, content, technology, marketing and more allows us to cover all bases.
For instance, we also remember:
your company’s DNA and goals;
your brand and brand experience;
a smooth and seamless experience for your target audience across touchpoints.
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