Develop your digital ecosystem
Today, digital-first consumers consider flawless user experiences to be self-evident. So your ecosystem will have to do more to stand out. Ensuring your digital service is above-par and feels as personal and human as a real life chat, for example. Or having people seamlessly hop from web to app, to social interface to complete their customer journey.
Technology as an ally for growth
The digital ecosystem is the heart of any organisation and your ally for growth. There was a time you only needed a website and a social media presence. Today your site and app feed your invoicing system, social media campaigns fuel your sales suites and API's offer your customers services that go beyond your traditional offering.
To future-proof this digital landscape and take on the increasingly complex challenges ahead, you need technology that's both robust and scalable. You need vision, expertise and an agile team to get your systems deployed when the market demands it. Count on us to get it all.
Designed for humans, deployed on time
Need advice on your next digital move? Give us a call.
There's a million ways to develop, expand and improve your digital ecosystem. The trick is to know exactly whom it serves, where these people are going, and why. And then make sure you get there first.
See the big picture
What does your digital ecosystem exactly need to support your success tomorrow? We might not be able to predict this to the byte or bit. However, with our targeted research and data analysis you'll be able to make the right decisions to future-proof your digital progress.
Speed up time-to-market
Knowing how to shape your digital ecosystem to still be your ally in growth tomorrow, may be daunting. Our digital strategists make it a point to know where your market is heading. We'll define a strategy that enables you to speed up your time-to-market and scale your business in the future.
Build for people
To assure you of the right choices, we are technology independent, yet well-versed in secure architectures, apps, APIs … We're committed to designing a flexible and affordable ecosystem that'll support your ambitions for years to come. But our first concern remains offering people human-centered digital convenience.
Estimating what you need upfront is hard. We know this. Thanks to agile design and development, we can speed up your go-live. We swiftly adapt, based on results, new insights or learnings. We have the scale and experience to rapidly respond to changing demands. From a broad range of technology ecosystems to UX, CRO or even video productions and advertising: let's figure out what benefits your business the most.
We can help you with
Research & validation
Webmastering and optimisation
Commerce and transactional
Cloud and infrastructure
Applications and integration
Service and support
“Ecosystems should do more than offer service experiences tailored to customers. They should be designed to address human and even societal challenges.”
Our infinite insights
Over 1700 experts realise our end-to-end services every day. This is where they share their knowledge, visions, and experiences.
- Personalisation improves the user experience and conversion rate. It’s a powerful tool, but one that also presents a few challenges. Is your organisation ready to take the next step? And how do you achieve optimal results? In this article, you’ll read more about the benefits of personalisation. Plus, you’ll get seven practical tips that will help you determine if your organisation is ready for personalisation and how you can make it a success.
Increase your digital impact with Conversion Rate OptimisationYou need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?
More conversions thanks to behavioural economicsWhen we look at our buying behaviour, we believe that we are rational with our money. Or that we could be if we wanted to be. Yet consumers act irrationally more often than you might think. Welcome to the exciting world of behavioural economics and how you can use the principles of behavioural science to boost your conversions.
Marketplaces are a must for every consumer brand (even if you don't sell on one)Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.
Design Sprints: an elegant way to innovateInnovation: everyone is convinced that it is necessary. Unfortunately, in practice, the process of innovation can sometimes be inefficient, take far too long, cause resentment or simply miss the mark. This is where the Design Sprint can help. This method, developed by Google Ventures, imposes a demandingly tight format and rapid pace on innovation processes. It can be difficult to identify which issues lend themselves perfectly to this method, and which issues benefit from the application of other methods. Thanks to our extensive experience with Design Sprints, at several campuses, iO can guide you through this process with confidence.
Is your organisation ready for MACH? 7 questions and answersMACH is nothing like a classic (on-premise or IaaS) platform in terms of organisational requirements. Before exploring the options of working with MACH or actually starting to work with it, every organisation should start by asking themselves various questions. Following the first blog: ‘How valuable is MACH for your organisation?’, in this blog iO Technology Director Friso Geerlings describes seven points to prepare your organisation for a MACH architecture.
How valuable is MACH for your organisation?MACH: Microservices, API-first, Cloud-native SaaS and Headless; a concept that’s suddenly in the spotlight. Although the separate concepts are well-known and not quite new, an umbrella concept is now attached to this technical view. Does ‘MACH’ constitute the new ‘Cloud’, and could it be just as influential as ‘SaaS’, or would that be giving it too much credit? IO Technology Director Friso Geerlings anticipates that MACH will present a complex challenge that will also provide companies with a focus on an incomparable and omni-channel customer experience with plenty of value.
Do Progressive Web Apps still have a future?The life of Progressive Web Apps (PWAs) started in 2015. They promised to close the gap between web and native apps by progressively enhancing current web apps with new API’s and features like the ability to work completely offline. While big players like AliExpress, Flipkart and Forbes have introduced PWAs in the past, they still have their apps and are not planning on abandoning them anytime soon. Did the technology come to a halt? Are PWAs still relevant? Should you still invest time and effort in creating and maintaining PWAs?
The Enterprise Service Bus (ESB): is it still around?Applications and end users of applications require specific information, usually provided by apps such as for banking or shopping. The origin of the information shown in these apps is an underlying source system or a set of systems that compares and merges information. Many financial enterprises focus on providing clients with a modern app, which are, however, often cursed with a legacy system from the 1980s or even older as their information source. Consultant Rudy van Haandel explains the role that integration solutions such as an Enterprise Service Bus (ESB) and API Management can play in these situations.
Our other areas of expertise
This is how we help you grow intelligently
As a true end-to-end communication partner, we anticipate what your business or market needs and then shape your digital transformation holistically, from within. Building your brand, creating web content, developing an app, or launching a campaign, our expert teams are geared to move faster than your market does.
Grow the love for your brand
We believe that strong brands are the foundation for any solid business. Definitely in volatile times, where people fall back on brands and relationships they trust.Read more
Futureproof your business
In this disruptive era, we want to help businesses transform into brands that define the new digital era. For us, there is no other way but to advance together.Read more
Accelerate intelligent growth
For us, smart data collection and a well-founded strategy are the alpha and omega of any growth-inducing marketing and performance strategy. Read moreRead more