iO - your commercetools partner for smarter online sales


E-commerce is gradually becoming established everywhere and is rapidly becoming indispensable — both in B2C and B2B. People are increasingly looking for solutions to their problems online, and those who want to respond to them need strong e-commerce solutions. Commercetools gives your organisation endless possibilities.

Commercetools is a headless commerce platform. Or, in other words: a platform in which flexibility, customisation, and a future-oriented vision are central.

We aren’t the only people getting excited about commercetools. The platform has history of being celebrated every year by independent analytics and consulting firms like Gartner, Forrester, IDC, and Paradigm B2B.

  • Commerce tooling for B2C, B2B, D2C

  • Headless flexibility

  • A single API-filled suite

  • Experienced e-commerce strategists

  • Integrations, set-up & support

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Our commercetools services

The only question that hasn't been answered yet: what can the commercetools experts at iO do for you?

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Commercetools headless commerce platform helps you sell smarter online.

The Importance of MACH Architecture - iO

The Importance of MACH Architecture for commercetools

As one of the founders of the MACH Alliance, commercetools makes no secret of its commitment to MACH architecture.

MACH stands for Microservices-based, API-first, Cloud-native SaaS, and Headless — and is an ecosystem with an agile, composable user experience.

Members of the MACH Alliance aspire to build best-of-breed technology ecosystems that allow users like you to build and scale quickly. This means your organisation can meet the needs of your customers — today and in the future.

How commercetools helps your organisation - iO

How commercetools helps your organisation

Any online retailer can benefit from commercetools. We would love to tell you more about it.

Commerce tools for B2B

Customers expect the same impeccable user experience and attention to detail from B2B vendors as is usual in B2C. With commercetools you can create unforgettable B2B e-commerce solutions tailored to your needs.

Commerce tools for B2C

With commercetools, you can build additional immersive experiences that make it extremely easy for B2C buyers to choose your products or services.

Commerce tools for D2C

Be a colourful fish in a sea of grey — set yourself apart from the competition. Use commercetools to build resilient, online relationships with your customers so that you can grow your business sustainably into the future.

The benefits of a commercetools partner such as iO

The benefits of a commercetools partner such as iO

With iO you have an end-to-end partner. That means: the knowledge we possess is not only broad — with hundreds of experts in strategy, creation, marketing, and technology — but also incredibly deep.

We will help you integrate commercetools into your existing tool stack, and we also help you to:

  • devise a strong e-commerce strategy.

  • sell on external platforms (if that’s relevant for your organisation).

  • create creative content that drives your ecommerce story.

  • build a roadmap that will benefit your online sales, today and in the future.


Any questions you still have after this amazing page? Hopefully your question is in here below.

commercetools is the leading commerce platform built on modern MACH principles (Microservice-based, API-first, Cloud-native, and Headless), allowing you to collaborate with your commerce solution to tailor experiences to the exact needs of your organisation and your customers.
commercetools is used by multinationals like Audi, Danone, and Just Eat Takeaway, and by smaller organisations that need a customised commerce solution. The platform is mainly aimed at B2B sellers, but B2C and D2C sellers can also benefit from commercetools.
No, commercetools is not a CMS. It's a composable commerce platform, which means it can work seamlessly with your existing tech stack — CMS, CRM, PIM, DAM, and more.
Yes, commercetools is a headless platform. By decoupling backend processes from frontend UX, commercetools delivers an open environment that enables borderless commercial activity across all channels.
Yes, commercetools is a composable platform. With a full suite of flexible APIs, organisations use the business experience and logic of commerce tools to build a custom solution that meets their exact needs.
commercetools increases conversion rates by 20%, average order value by 40%, and website speed by 70%. In other words, it's a flexible tool that helps you meet — and exceed — business goals.
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Great to meet you, we are iO

Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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