Your offering at the centre of a three-dimensional stage with the right product configurator


How do you photograph a product that doesn’t exist (yet)? Or showcase features that are out of reach for normal cameras, like the inner machinery? That’s where 3D product configurators come in, giving you the power of 3D as a visual element.

  • Quality 3D product visuals

  • VR & AR technology know-how

  • Next-generation product representation

  • Showcase potential products

  • Boost sales processes

man watching is smartphone

What do product configurators do?

Product configurators help you create any customisable product you want without needing any specific knowledge. Like colour, material, shape, specific features or functions – all while we can see the product from every angle. That’s how we can experience the product before it even exists. And the shopping experience? That happens at home, on a screen.

The better this buying process is translated to an online platform, the more comfortable the experience for the user and the higher your chances of conversion. So, a configurator has its benefits. 3D visualisations are perfect to showcase your products. It saves time, it’s more efficient, and is customised to your product or service.

person looking at scan

Why rely on a product configurator for sales?

  • 3D configurators allow you to leave error-prone parts of the development process with the customer, helping you prevent misunderstandings when they put together a 3D model themselves.

  • You provide the perfect representation of your product or service, unhindered by the limitations of traditional photo- and videography.

  • 3D product visualisation means the end of prototyping, as it simplifies the product development process – easy, quick and efficient.

  • Using VR & AR technology helps you get your offering into your customers’ homes and provide high-tech solutions to existing problems.

  • Today’s youngsters are growing up with VR & AR – just look at mobile apps that have the option to choose wallpaper or try on clothing. Technology is always evolving and generating more applications.

  • Photorealistic 3D visualisations help you create images that could be a cost-efficient alternative for certain projects.

Got questions about product configurators? Let us know.

Time for a configurator that supports your sales processes?

Whichever products or services you offer: our experts can help you.


  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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Why iO?

When you go for iO, you go for a real end-to-end partner. In other words: a partner with years of marketing, technology, strategy, and content experience.

Our experience helps us make a difference with 3D designs and configurators, but we also help you:

  • translate your brand story to captivating creative campaigns;

  • reach your target audiences on the right channels;

  • find the right balance between emotion and reason.

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