PIM tools: the solid foundation of easy product management
Today, a Product Information Management (PIM) tool is indispensable for organizations that sell online. To make sure that your digital ecosystem runs smoothly and to add better structure to your extensive online catalog, use the PIM software that best fits your organization. Need assistance? No worries, our experts will help you make the right choices.
The importance of the right PIM tool
Successful online sales start with clear product information for potential buyers. Product features, descriptions, imagery, or complex product configurations: all relevant information should be crystal clear for your end users at all times. A PIM tool allows you to keep an overview of the products in your online ecosystem:
Manage product information together with different departments and stakeholders within your organization;
Centrally manage SEO-optimized product and category information, independently from critical master data (e.g. prices, stock, and product codes);
Add alternative product texts for external online marketplaces such as Amazon and bol.com;
Integrate data seamlessly into your existing digital ecosystem (ERP, webshop, product feeds, etc.);
Guarantee Single source of truth of product information for sales staff, customer service, and other internal stakeholders.
How can we help?
At iO, we have yearlong experience in helping organizations make the right choices in e-commerce. Rely on our expertise to:
Time to set up a strong e-commerce strategy?
Our experts will be happy to help you get started.
Why IO?
In iO, you'll find a true end-to-end partner. In other words: we have in-house experts with years of experience in marketing, technology, strategy, and content.
We don’t just make sure that you pick the right PIM tool. We also help you:
write convincing descriptions that will put your products in the spotlight
with your target audience;
create an e-commerce strategy that is aligned with your core values;
promote your products with high-quality product photography and videos;
get your products from the customer through marketplaces like Amazon and bol.com.