An e-commerce strategy: scalable and cost-effective
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Are you thinking about implementing e-commerce? Or is it time to take a more strategic approach to your e-commerce activities, with an experienced digital partner – in B2C and B2B webshops and self-service platforms? There are many digital, commercial opportunities waiting to be seized. And where there are opportunities, there are often many questions. For example, how do you ensure that thousands of customers around the world know how to find your buy button on every channel? Or how do you set up and implement a marketplace strategy? We help you to get answers to questions like this and formulate a suitable e-commerce strategy with stakeholders in your organisation.
Shape plans that drive your business operations
From insights towards an actionable strategy
Kick off work sessions
From positioning strategy to marketing plans
Independent choice of technology and platform
E-commerce as an integral part of your customer journey
One partner for strategy and execution
We develop e-commerce strategies that bring your business objectives together with technology, content, and marketing with the stakeholders in your business. Strategy in place? Great, then we can put it into practice. Because that is typical iO: strategic, tactical, and operational level collaboration. Delivering commercial end results that are tailored to your organisation.
Commercial successes are always customer-driven
Who determines the rules of e-commerce? Not your organisation or your products, but your customers. This means that a good e-commerce strategy is first and foremost customer-oriented. What other important considerations should you take into account?
The decisions you make in your e-commerce strategy are the basis of your e-commerce actions and are the common thread running through your offer, pricing, channels, and content
You use your KPIs as a coat rack. Each KPI is connected to a method to achieve that specific goal
Take a broader approach to e-commerce than just technology, so that you really make your webshop an integral part of the customer journey and your organisation
Make sure that your e-commerce strategy is widely supported throughout the organisation, so that operational teams can execute the daily roll-out of the strategy and steer management in a targeted manner
If you are thinking about an international webshop, make well-considered decisions about what you arrange globally and which initiatives you carry out locally, so that you can ensure that you work efficiently while local customer needs into account.
Case: Transformation in B2B e-commerce
How do you transform a predominantly manual order process into 100% digital order intake? Van Hoecke, a manufacturer of functional furniture fittings, approached iO with this question. In this video, you will discover how our experts developed a new B2B e-commerce approach — and continue to support the company year after year.
Clients we have already helped with e-commerce strategies:
Our most recent e-commerce projects
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Our strategists and marketers will happily tackle your challenges with you. Everything starts with listening.
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