E-commerce inspiration with iO during the Webwinkel Vakdagen 2024
Jaarbeurs, Utrecht, Stand: 273
Free of charge
Whether you were looking for inspiration about trends and developments in e-commerce or about important choices to realise (international) growth ambitions. With 200+ lectures and 250+ exhibitors, the Webwinkel Vakdagen was home to all the knowledge and inspiration you needed to make a fresh start in 2024. We were also present as an exhibitor. At our stand, we shared valuable insights on the most discussed e-commerce trends during our Lightning Talks. Moreover, during the iO Table Talks, a group of e-commerce professionals got the chance to discuss the future of their e-commerce business.
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Sustainable growth with your e-commerce strategy
In the competitive world of e-commerce, you have to be certain that you're hitting the right buttons. At iO, we understand that better than anyone. In e-commerce strategy, marketing, content & brand, or technology. Our flexible, blended teams help you take the next step towards sustainable growth. Whether you are looking for expertise for one specific aspect of your e-commerce strategy, in several or all? iO builds, scales, and grows with you.
iO x Webwinkel Vakdagen 2024
Webwinkel Vakdagen were 2 days full of top level e-commerce inspiration. This was our programme:
Lightning Talks on the top e-commerce trends: during our Lightning Talks, you could get an update from our iO experts on one of the top e-commerce trends for 2024 in just 15 minutes.
2 round tables: during two iO Table Talks, a group of e-commerce professionals got the chance to discuss the future of their e-commerce business.
Inspiring lunch break programme: several organisations received live free CRO tips for their webshop from CRO and UX expert Eddy Boeve to improve the conversion rate of their webshop. Would you also like to receive CRO tips for your webshop? Then register for a free CRO scan.
Alongside the iO programme, there was so much more to see. Think of visiting some of our leading partners, Adobe, Akeneo, Channable, Hubspot, Shopware or Storyblok. Or visiting one of the inspiring lectures by one of the many e-commerce companies that are growing together with iO.
Ready to increase the impact of your e-commerce strategy? Some possible firestarters:
Discover groundbreaking opportunities for your e-commerce strategy after Webwinkel Vakdagen with the expertise of iO experts. Our blended expertise increases the impact and growth of your e-commerce business!
Local SEO Opportunity Scan
Do you actually know where the best Local SEO opportunities for your e-commerce business lie? How good a position are you actually in? And where are the opportunities for optimisation? We tackle all these questions and more with our Local SEO scan.
Request a free Local SEO scanCRO Opportunity Scan
Our experts take a close look at your website. Do you know what the most important contact or interaction moments are on your website? How well do they work? Where is there room for improvement? We answer these questions - and more - with a CRO scan.
Webcare Opportunity Scan
Our experts take a closer look at your social channels. They look not only at what people say to your brand — but also at what they say about you. With a webcare scan, you will learn more about your current state and identify areas for improvement.
Request a free webcare scanWhitepaper: Content migrations
In this whitepaper, you will read all about why a successful migration is an important means of getting maximum value from your digital transformation. Follow the example of Signify, AkzoNobel and Jacobs Douwe Egberts.
Download the whitepaper hereRead the Odido case
At the Webwinkel Vakdagen (23 January at 11:45am), Wanda Haveman took you more into the Odido case. Naturally, we have written out all the ins and outs of this impressive content migration project in an iO case, including case video.
Read the case
Meet these iO experts:
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Wouter Reijm - Social Media Director
Listen to lead: continuously optimise the customer journey with the power of Conversation Management
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Eddy Boeve - CRO/UX Expert
Receive live free CRO tips for your webshop
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Wanda Haverman - Content Strategist
Content migration from Tele2 and T-Mobile to Odido: a successful content wash
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Sietske Vaessen - Personalisation Specialist
Personalisation: an indispensable cog in your marketing machine
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Rowan Polanen - Digital Strategist
The future of shopping: To platform or not to platform
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Mick Roovers - Strategy Director
A new e-commerce platform? How to ensure a smooth transition?
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Justin van Tol - Team Lead Digital Marketing
MarTech Stack 2024: from sprawl to essence
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Jos Majoor - Social Media Marketer
Successful advertising on TikTok
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Clarissa Filius - Lead SEO
How to create an optimal Local SEO strategy: learn from 100,000 Google Company profiles
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Bastian Schauer - Senior SEO Specialist
What impact does AI have on SEO?
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Glenn Weuts - Marketing Services Director
Join us for the talk "A strong first-party data strategy for e-commerce" by Glenn Weuts (iO).
A selection of our e-commerce clients
Sales & Marketing StrategyE-Commerce Go-To-Market Marketplaces