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Webinar: AI can’t cry – why being human in advertising still matters

Price
Free
Language
English

Some campaigns win awards. Some move people. The best ones do both.

Two people standing side by side, one wearing glasses and a black hoodie, the other in a dark jacket. Text: "Webinar with Karin Hedberg & Oliver Rogers."

Register now

Three months on from Cannes, Client Director Karin Hedberg and Creative Director Oliver Rogers share insights from the Riviera — and from working on one of this year’s most celebrated Swedish campaigns.

In this 45-minute lunch webinar, they’ll explore what makes creative work land today, reflect on why emotion still wins over perfection, and talk about the lessons they’re carrying forward into new briefs.

You’ll get clear takeaways on:

  • What separates the winning ideas from the rest

  • How emotional storytelling is evolving

  • How strong ideas come from strong collaboration

  • AI can’t cry – why that matters for creative work

Who is this webinar for?

This webinar is interesting for marketing and communications managers, content marketers, communication and marketing strategists, communication officers, content marketing managers, brand managers, communication consultants, heads of communications, and creative professionals (designers).

Speakers

Karin Hedberg
Client Director

Oliver Rodgers
Creative Director

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