Enhancing humanity in digital healthcare with UX design
Free
Dutch
Healthcare is becoming increasingly digital, yet for patients their care journey remains a deeply personal and often emotional experience. However, many healthcare organisations are still primarily structured around internal processes and clinical pathways.
In this webinar, you will discover how to use patient journey mapping, UX and AI to make the patient journey more human, clearer and more supportive.
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Digital healthcare should not feel impersonal
This webinar centres around one key question: how can healthcare organisations better support patients in an increasingly complex and digital healthcare system?
We will show why patient experience is more important than ever, with healthcare systems under pressure and patients expecting a clear and user-friendly digital experience.
You will also learn how to apply patient journey mapping in practice: from mapping the steps patients go through to identifying their questions, emotions and friction points in communication and processes. This makes it clear where improvements can be made.
Finally, we explore how technology and AI can enhance the patient experience, with examples such as digital assistants, clear explanations of medical information, personalised information per phase, and AI solutions that reduce administrative burden. This creates more space for genuine attention and meaningful human interaction.
After the webinar, you will know
How patients experience their care journey, and where friction often arises in communication and processes
How to use patient journey mapping to identify pain points and opportunities for improvement
What role technology and AI can play in better patient support and reducing administrative pressure for healthcare professionals
Which first practical steps you can take to structurally improve the patient experience within your organisation
Who is this webinar for?
This webinar is intended for professionals working on digital healthcare, patient communication and healthcare innovation who want to make the digital patient journey more human and user-friendly. This includes roles within healthcare organisations such as communication managers, digital leads / digital transformation managers, innovation and transformation managers, product owners of patient portals, UX designers and service designers.
Are you working on digital patient communication, patient portals, websites or broader healthcare innovation and digitalisation? Then this webinar will provide you with a clear framework, practical examples and actionable insights to take your patient experience to the next level.