Webinar: Student insights that transform your strategy
Do you recognize this? Campaigns that take a lot of effort but don’t deliver the desired results. Or communication that doesn’t really connect with the student experience.
In this webinar, you’ll discover how real student insights and journey maps help you make sharper choices and strengthen your strategy.
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During this webinar, we’ll share how educational institutions use their student journeys as a management tool. You’ll learn which trends and developments matter, how to translate student insights into effective marketing and communication strategies, and how to bring teams together to truly put students at the centre.
The most important trends & developments in student journeys
Practical examples from other educational institutions
Tools and templates you can start using right away
How to break down silos and foster collaboration
A concrete step-by-step plan to strengthen your marketing & communication approach
This webinar is designed for professionals in the education sector who want to sharpen their strategy: marketing & communication managers, online marketers, content specialists, student recruitment teams (secondary vocational, universities of applied sciences, universities), and UX leads who want to achieve measurable results.
With over 15 years of experience in Customer Experience (CX) and Customer Relationship Management (CRM). Gertie's passion lies in uncovering genuine customer insights. She helps organisations move beyond gut feelings to make data-driven decisions that truly make an impact – both in enhancing customer experience and in improving processes and organisational objectives.
As a natural design thinker, I enjoy collaborating with various disciplines to understand target groups, create concepts, and validate and measure the final solution to a problem or opportunity. I'm also committed to effective collaboration between departments, teams, and so on. It's like a sport where the rules, playing together, and a desire to win are key. And I love doing that in my free time too. Win-win!
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