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Strategic self-service: the bridge to greater customer loyalty and growth

Price
Free

From C-level executives to end users – your customers expect the same service experience as with digital leaders: fast, autonomous and always available. Often there's a gap between that expectation and your current service. 

With strategic self-service design and smart use of AI and data, you solve complex service challenges. And your self-service portal becomes a powerful loyalty and sales channel. 

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Strategic self-service: from cost centre to growth engine 

Today, customers want to solve their problems in 30 seconds, not 3 days. They want to take control of their service experience themselves, when it suits them and via the channel they choose. 

Yet many organisations remain stuck in legacy thinking or assumptions about customer needs. They invest in digital transformation, but still deliver frustrating experiences. 

This only widens the gap between customer expectations and your digital reality. The solution doesn't lie (only) in technology. But rather in how you think about customer service. When it comes to digital service delivery and self-service, it's primarily your mindset and strategy that determine your success – technology is an enabler. 

In this webinar you'll discover: 

  • Why a strong customer portal is crucial for your customer, your team and your growth 

  • Which pitfalls to avoid when building a self-service platform 

  • How the right strategy and mindset increases the success of a self-service platform 

  • How AI strengthens and enriches the customer experience, from quick answers to hyperpersonalisation 

Joeri Timmermans

Business Director Technology iO

Relevant topics

Self-service portals