Email marketing in 2024 – building block for digital growth


Efficient, impactful and still unbeatable in terms of ROI. Email marketing may have been around for a while, but it remains one of the highest-converting channels. And thanks to the shift to first-party data, automation and better email flows, the possibilities are only increasing.

Even Women & tech

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But what exactly is a good email strategy in 2024? How do you create irresistible emails and how do you make existing email programs perform even better? Find out during our email marketing event on Thursday, 26 October. 

Who is this event for? 
  • Marketing directors/managers who want more online conversions 

  • Digital experts who want new insights to strengthen their email marketing 

  • Companies that are already advanced in email marketing or want to get started 

  • Both B2C and B2B companies and brands. 


12:30 – 13:25 – Reception & welcome lunch
13:25 – 13:30 – Word of welcome – Wim Berghmans, service line director Marketing iO   
13:30 – 14:00 – How to roll out a strong email strategy for 2024 – Samuel Sieben, email expert iO 
14:00 – 14:30 – Case study: tbd 
14:30 – 15:00 – How do you automate email marketing? – Denis Vandepitte, team lead marketing automation iO 
15:00 – 15:30 – Break   
15:30 – 16:00 – Case study: tbd   
16:00 – 16:30 – How do you improve existing email marketing campaigns? – Ines Cockx, email expert iO 
16:30 – 17:30 – Drinks & networking   

This event takes place at iO Campus Antwerp (WATT offices) on Thursday, 26 October, 2023. See you there?  

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