VlaanderenVakantieland

How do you bring together half a million visitors and 1.300 accommodations?

After projects like UiTinVlaanderen, Canon van Vlaanderen, and Lekker van bij ons, another established Flemish brand has chosen iO: Vlaanderen Vakantieland. The need to renew was not only the result of a rebranding of the brand identity of Vlaanderen Vakantieland, but also the organisation's ambitious goals for further digitalisation. A revamped, more efficient website and a future-oriented technical architecture form the solid basis for this digital transformation. How did we tackle this challenge? And how did our expertise in Drupal and website development contribute to the success of this project? 

  • Connect accommodation and tourists 

  • 500.000+ website visitors every year 

  • Focus on ease of use and user experience

  • Migration of 3 websites and different tooling 

  • Drupal 10 as a foundation for digital transformation 

Simplified technical architecture for the revamped Vlaanderen Vakantieland website

The refresh of the Vlaanderen Vakantieland website resulted in a simplified technical architecture. Before, there were three separate websites (Vlaanderen Vakantieland, Logeren in Vlaanderen, and the accommodation management portal) and different content management tools. That approach had room for improvement. Today, the three portals have been brought together under one website and the use of different tools and platforms has been reduced to a minimum

With the help of iO, all existing data was migrated to the new CMS, keeping manual work to a minimum. The new website was built in the open-source CMS Drupal 10. The result is a website with inspiration for holiday experiences and holidays nearby, where accommodation can be searched, and where properties can manage their accommodation. 

Contact us
Challenge

Integrating three websites and various tooling to streamline maintenance and reduce costs.

Solution

A future-proof Drupal 10 platform that lays the foundation for further digitalisation.

About Vlaanderen Vakantieland

Many Belgians know Vlaanderen Vakantieland, the television programme that has aired on public television since 1990. But behind Vlaanderen Vakantieland is also Logeren in Vlaanderen vzw, an organisation dedicated to promoting holiday experiences and holidays in your own country, in cooperation with local tourist organisations. They also offer support to accommodations in terms of marketing and entrepreneurship.

Vlaanderen Vakantieland

Easy management and promotion: The revamped accommodation portal

Some 1.300 hotels, bed & breakfasts, and holiday homes are currently registered on the website. The owners of those accommodations can log in to the Vlaanderen Vakantieland portal to manage and edit the details of their accommodation. They can also add packages, often combining local trips or experiences with an overnight stay in their accommodation. iO has migrated and simplified the portal for these accommodations, making it even easier for them to manage and promote their property. 

Vlaanderen Vakantieland

Carefree SEO migration and go-to-market

Migrating three different websites to one revamped website is no simple feat. Both Vlaanderen Vakantieland and Logeren in Vlaanderen have built up considerable SEO value, which we did not want to lose in this migration. 

Our SEO and go-to-market experts ensure that websites go online smoothly and according to the appropriate quality standards. For this reason, we created a detailed plan for a smooth SEO migration and corresponding redirect plan. By doing so, we avoid 404 errors during the migration and preserve — and when possible even improve — the SEO value.  

We also paid a lot of attention to the data and analytics part of the website, with a comprehensive measurement plan and careful configuration of the necessary measurement tools. This allows us to accurately measure the behaviour of website visitors, while of course respecting GDPR legislation and visitor privacy

Vlaanderen Vakantieland

A solid foundation for ambitious digital plans

The updated website is not only intended to make it easier and more fun for users to find holiday experiences nearby. It also forms a solid basis for the ambitious future plans of Logeren in Vlaanderen vzw. 

Now that the technological basis and architecture are in place, we can help the organisation to digitalise further. That includes online renewal and handling of accommodation memberships, expansion of the webshop (for selling and cashing holiday vouchers), and online ticket sales. 

Experiencing Flanders has never been easier. 

Vlaanderen Vakantieland

Vlaanderen Vakantieland and iO, a fruitful collaboration

Our collaboration with Vlaanderen Vakantieland demonstrates how a thoughtful approach and high-quality website development can lead to further successful digital transformation. 

By using proven and reliable technologies like Drupal, we created a platform that enhances the user experience and provides a solid foundation for the organisation's further growth. These steps are part of a larger story of success and progress. 

Logeren in Vlaanderen vzw was very excited and satisfied with the collaboration with iO. We are proud that we were able to sink our teeth into such an iconic brand and be a part of this journey. Of course, the project and cooperation was only successful thanks to a strong team and the right vision on the client side

Would you like to talk about Drupal? Reach out to our experts.

Some numbers

1.300

accommodations

40.000

registered users

1.000+

activities

500.000+

visitors annually

The tools and platforms we used

Related articles

Want to talk about your project?

We're excited to see how we can help you.