Case Assuralia: How to combine rebranding and site redesign for a better user experience?

Solution

We started by organising several workshops to define the core values of the Assuralia brand. Then, based on the results, we were able to propose a new logo, brand book, Word, and PowerPoint templates. As for the website, this involved a complete overhaul, including an in- depth strategy and research into target groups, existing websites content and how to merge them effectively.

In terms of development, iO's experts used Drupal 10 Headless to encode content and build the pages and a NextJS front-end application to display the pages.

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Challenge

Redesign of Assuralia's various websites into a single, coherent platform with a new, more modern brand image and dynamic to ensure a better user experience.

Results

Assuralia now has a new website that brings together all insurance information, news, and industry news, catering to the needs of all target groups. In addition to the new site, the new brand image highlights Assuralia's values in a modern, contemporary way. Last but not least, thanks to the new brand book, Assuralia employees now have all the tools they need to make their work easier to communicate seamlessly across all their channels.