UX/UI design: optimise your platform
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Planning to develop a web platform, application or campaign? Be sure to make UX/UI design one of the initial steps in the process, as a clever design can give you a huge advantage over your competitors.
Boost your user's experience
Design matching your brand
Reduce digital frustration
UX & UI specialists
Prototyping & user testing
How does iO handle UX/UI design?
There are several things to consider when you are striving for solid UX/UI design. At iO, we have just the right expert for every aspect of your design. We build everything we do upon thorough market research, prototyping and user testing. The result: smart design that helps you achieve your goals.
Interaction design
The interaction between user and web application is a crucial part of the user experience. By fine-tuning the ‘flow’ of your website or app, you’ll give your web application more character and its own identity.
User experience design
The overall user experience of a web application is much broader than just the flow. Our UX designers take a deep dive into the information your users are looking for. All aimed at finding out what will make them take action.
User interface design
Once we’ve determined the flow and user experience, it's time to design your platform. We’ll take your corporate and brand identity into account to create a unique environment that perfectly reflects your core values.
Visual UI & Design
Our visual designers decide how content is displayed on a page, platform or app, ranging from the hierarchy to colours, images, and more.
Design systems
To manage scalable design, our experts use design systems: a complete set of standards with reusable components and patterns.
UX writing
UX writing is about powerful, helpful copy optimising the digital user experience (UX). These - mostly short - texts are also known as micro-copy. UX copy is clear and concise. It does what it needs to do and serves as an indispensable guide for the user throughout the customer journey.
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Clients we’ve helped with UX/UI & design:
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Why is UX/UI design so important?
Thinking of UX/UI design, the first thing that springs to mind is probably its aesthetic aspect. But let’s be frank: strong design is much more than just a ‘pretty picture’.
Smart UX/UI design holds tons of benefits for your brand or organization:
web visitors get faster and easier access to information;
a higher ranking in search results;
better qualified leads and more sales;
a stronger and more reliable brand identity;
less frustration and negative experiences for your web visitors.
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Why iO?
UX/UI design involves a lot of brainwork and a broad array of expertise. With more than 2000 experts in-house, iO has the necessary know-how in all areas. Your design is in safe hands with our specialists with several years of experience in their particular field of expertise.
As an end-to-end agency, we also make sure that your design pays off. We base your UX/UI design on a well-founded strategy, implement your design in the most advanced technology platforms and develop a marketing approach that truly delivers the goods.