UX/UI design: optimise your platform

Planning to develop a web platform, application or campaign? Be sure to make UX/UI design one of the initial steps in the process, as a clever design can give you a huge advantage over your competitors.

  • Boost your user's experience

  • Design matching your brand

  • Reduce digital frustration

  • UX & UI specialists

  • Prototyping & user testing

SEO 2023

Why is UX/UI design so important?

Thinking of UX/UI design, the first thing that springs to mind is probably its aesthetic aspect. But let’s be frank: strong design is much more than just a ‘pretty picture’.

Smart UX/UI design holds tons of benefits for your brand or organization:

  • web visitors get faster and easier access to information;

  • a higher ranking in search results;

  • better qualified leads and more sales;

  • a stronger and more reliable brand identity;

  • less frustration and negative experiences for your web visitors.

How does iO handle UX/UI design?

There are several things to consider when you are striving for solid UX/UI design. At iO, we have just the right expert for every aspect of your design. We build everything we do upon thorough market research, prototyping and user testing. The result: smart design that helps you achieve your goals.

Got questions about UX/UI design? Let us know.

Clients we’ve helped with UX/UI & design:

Husqvarna - iO
Volvo - iO
Polestar - iO
Candela - iO
GoteborgEnergi - iO
Molnlycke - iO
Want to get started with UX/UI design?

Do you want to develop an easy-to-use, visually appealing and conversion-oriented platform? Tap into the know-how of our experts today.


  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

Schedule a conversation?

Two people working together at an iO campus

Why iO?

UX/UI design involves a lot of brainwork and a broad array of expertise. With more than 2000 experts in-house, iO has the necessary know-how in all areas. Your design is in safe hands with our specialists with several years of experience in their particular field of expertise.

As an end-to-end agency, we also make sure that your design pays off. We base your UX/UI design on a well-founded strategy, implement your design in the most advanced technology platforms and develop a marketing approach that truly delivers the goods.

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