Content migration
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Do you have a new website? Or are you changing your content management system behind the scenes? Then it is necessary to transfer much of your content. In other words: you need a content migration. This is usually a lot of work, but our experts have experience with it. We are there for you.
Help from comprehensive analysis to implementation
Experience with dozens of CMSs
Rewriting and restructuring of content
Automatic, manual or hybrid content migration
Progress and quality monitoring
What do we do?
Our experts use internal and external tools to turn your content migration into a real success. With scripts when possible, manually when needed. These are some of the things we can help you with:
Content editing
Our content experts, copywriters, and editors will get to work to ensure that your content remains coherent and clear.
Content mapping
By meeting your target audience’s expectations with the right content at the right time, you can increase the chances of relevant people converting.
Content management
Content is king — and that process usually runs a lot smoother when you have sound content management: finding, creating and delivering content correctly.
CMS migration
No matter the reason you’re switching CMSs: our technical and functional experts will lead the way.
Team design
Content migration requires a lot of work. We will gather a team with strategic leadership, the right mix of skills and a clear division of responsibilities.
SEO-proof migration
When you migrate content, you want to preserve the SEO reputation you’ve built. That’s no mean feat, but our experts know how to handle it.
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Whitepaper: Flawless content migrations
Preparing to take the next step in digital transformation: how to get the most out of your content migration.
Download the whitepaperClients who rely on our expertise in content migration
Content migration, the right way
Every organisation is different, so every content migration requires different things. What kind of impact does this migration have on your website’s SEO score? How do you make an inventory of all your existing content? How much of the process can be automated?
That’s just a glimpse of all the questions you need to ask yourself when you’re working on a content migration. If you don’t know what you’re doing, you could do some serious damage to your brand, online presence and SEO reputation.
After years of experience with online content we know one thing: content migrations don’t need to give you a headache – if you execute them correctly, that is.
What iO can do as a content migration partner?
If you want a migration done, we start with a conversation. How much work is it? What is the deadline? And which CMS is involved? After we have asked our questions, we plan for you and our content managers to get to work.
Always an overview
During the migration of your content, the team keeps track of the progress. So, you know which content has already been migrated and what still needs to be migrated. This way, you always have a grip on the planning and your deadline will not be jeopardized.
(Re)writing content
With a content migration, your content will be placed in a different location. And just like when you sometimes find out during a real move that a certain piece of furniture suddenly doesn't fit in the new space, sometimes your content needs to be rewritten, made to fit or even cleaned up. Our content specialists in copywriting and web editing know how to handle this.
On-site or remote
Want to hire an on-site content manager or content migration specialist? Or would you prefer extra capacity remotely? Whatever support you need: we have the right expert for your team and organization.
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Why is content migration important?
Content migration is valuable for several reasons:
Content remains available and is not lost. For example, when you implement a new website or CMS. Or when you restructure your current website.
Maintaining or improving your current SEO rankings. If the content on the new website is not properly migrated, it can lead to a loss of rankings and traffic.
Better user experience. For example, restructuring your website and reorganizing content can improve navigation and ease of use for visitors. It can also make information easier to access and improve the overall user experience.
Unity and higher content quality. By reviewing and restructuring content, you ensure that all content is of good quality and that it fits your brand identity and message.
Tools and systems we work with
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Why iO?
At iO, you get an end-to-end partner with marketing, technology, strategy, and content expertise. We use that expertise daily to help organisations turn their digital dreams into reality.
In other words: we don’t just take care of your content migration, we also help you:
create new content that will speak to your target audience;
think of surprising ways to use your existing content;
create a consistent user experience that’s aligned with your brand;
make the right technological decisions to support your growth.
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