Attract and secure top talent with employer branding

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Your organization's story is more than just the sum of strong products and services. It should also include a special chapter dedicated to your past, current and future employees: that’s the stuff that defines your employer brand.

  • 50+ branding experts

  • 100+ projects

  • Everything starts with storytelling

  • We are a partner with broad, in-depth expertise.

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What does iO do?

The brief story: iO is an end-to-end partner.

The extended version: we have ample in-house expertise in marketing, technology, strategy, and content. And we are ready to join forces with you and help you to build a strong employer brand.

Got questions about employer branding? Let us know.

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The importance of employer branding

Organizations that build a strong employer brand from within have a stronger position in the job market. They ensure that relevant profiles actually know about their organization as a compelling employer and that people who read their job openings go "Now, that’s where I’d like to work!".

Make employer branding the starting point of your recruitment communications, internal communications, and CSR policies. Whether you’re a start-up or an established company, make it the core of your campaign to find the right talent.

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  • (re)launch or position your brand

  • Create the right brand value

  • Could your brand use a facelift?

Discover how we approach rebranding at iO in this whitepaper for brands like Havep, GO!, KIDS, Azelis, Primagaz, Point Virgule, Knauf Insulation, ...

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Life at iO Campus

Why iO?

When you work with iO, you get a partner who doesn’t just work for you, but with you as well. Together we will find the best solution for your issues, and our experts are always ready to answer your questions.

We not only help you develop an employer brand you build upon on, but also help you:

  • develop creative campaigns that reinforce your brand story;

  • make the right technology choices to deliver on your promises - to customers, employees, as well as partners;

  • stand out from the crowd with a clever brand strategy, both online and offline;

  • make all your digital dreams come true.

How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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