Attract and secure top talent with employer branding
Your organization's story is more than just the sum of strong products and services. It should also include a special chapter dedicated to your past, current and future employees: that’s the stuff that defines your employer brand.
50+ branding experts
Everything starts with storytelling
We are a partner with broad, in-depth expertise.
On this page
What does iO do?
The brief story: iO is an end-to-end partner.
The extended version: we have ample in-house expertise in marketing, technology, strategy, and content. And we are ready to join forces with you and help you to build a strong employer brand.
Got questions about employer branding? Let us know.
The importance of employer branding
Organizations that build a strong employer brand from within have a stronger position in the job market. They ensure that relevant profiles actually know about their organization as a compelling employer and that people who read their job openings go "Now, that’s where I’d like to work!".
Make employer branding the starting point of your recruitment communications, internal communications, and CSR policies. Whether you’re a start-up or an established company, make it the core of your campaign to find the right talent.
Download our rebranding showcase
(re)launch or position your brand
Create the right brand value
Could your brand use a facelift?
Discover how we approach rebranding at iO in this whitepaper for brands like Havep, GO!, KIDS, Azelis, Primagaz, Point Virgule, Knauf Insulation, ...
When you work with iO, you get a partner who doesn’t just work for you, but with you as well. Together we will find the best solution for your issues, and our experts are always ready to answer your questions.
We not only help you develop an employer brand you build upon on, but also help you:
develop creative campaigns that reinforce your brand story;
make the right technology choices to deliver on your promises - to customers, employees, as well as partners;
stand out from the crowd with a clever brand strategy, both online and offline;
make all your digital dreams come true.
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
Schedule a conversation?
Want to follow an event, webinar or training?
Subscribe to our newsletter and get informed about future events, webinars, and training courses.
- A solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read more
Brand positioning on social issues: dos and don'tsJust about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Read more
Don't write what you want to say, but what your target audience wants to hearTexts on your website or social media are your way to convince your target group about your service or product. Are you using the same language as your target audience? If you’re not, your message will miss, and you run the risk that your text will be ignored. A waste of your time and effort, isn't it? Here’s our 6 tips to get your content the attention it deserves.Read more
How to create a brand voice that worksMany companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.Read more
5 effective tips to improve your employer branding onlineEmployer branding can be communicated through various channels, such as company websites, social media, employee benefits, and company culture. It is important for companies to focus on employer branding because it can have a significant impact on the success of the business.Read more
BrandsBrands are central to our lives. We experience them as users and consumers, as well as individuals with values of our own. Now that our digital presence is becoming a significant part of our analogue existence, a new reality provides infinite opportunities for brands. More channels to connect with audiences, for example. Or suitable digital platforms on which to spread inspiring brand stories. This is where we gather our brand knowledge.Read more
Corporate Social Responsibility (CSR)Corporate Social Responsibility is more than a trend that all organisations have to jump on. It is a mindset in which everything revolves around the impact you have as an organisation on people, society, and the environment.Read more
Rebranding showcaseA rebranding is a powerful tool to (re)showcase the mission, vision, and values of your brand. We translate the strengths of your brand into a clever brand strategy, an expressive tone of voice, and a recognisable visual identity.Read more