Build an irresistible employer brand with iO
Attract and retain top talent.
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At iO, we understand the importance of developing a strong employer brand that not only attracts but also retains talent. In a competitive job market, it is essential to stand out as an employer.
50+ branding experts
100+ employer branding projects
Everything starts with storytelling
Wide-ranging and in-depth expertise
At iO, experts in marketing, technology, strategy, and content join forces with you to create a strong, unique employer brand — and guarantee a sustainable, high-quality inflow of candidates.
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Insights - from Employer Branding to Recruitment
How do you win the war on talent? You will read about it in our Insights - from Employer Branding to Recruitment.
Download the whitepaperOur most recent employer branding cases
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The importance of employer branding
A strong, clear employer brand ensures qualitative inflow. By clearly sharing your organisation's values with the outside world, it's easier to find candidates with a relevant profile who fit your culture perfectly and strengthen your position in the labour market.
Employer branding is the starting point of your recruitment communication and internal communication. In other words, it is anything but trivial — both for start-ups and established companies.
Employer branding: more than a one-off campaign
Contrary to popular belief, employer branding is not a one-off creative campaign. At least, not for us anyway. At iO, we believe in a holistic approach to employer branding. As cliché as it sounds: it's a marathon, not a sprint.
Our experts help you from A to Z: with a convincing EVP, stimulating recruitment communication, clear internal communication, onboarding, developing ambassadors, and more.
In other words: we always go for a structural, sustainable partnership — with impact and results.
Case: employer branding for Philadelphia
Attracting candidates for specialized care roles, like Counsellors for Difficult to Understand Behaviour, is challenging due to the high demand for healthcare professionals and the need for specific qualifications. This was particularly difficult for care provider Philadelphia.
In 2023, this project won an International Content Marketing Awards - Silver in "Best Inter-Company Engagement".
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It's always important to fill job openings with the right people — in B2B, B2C, non-profit, and everything in between.
A smart approach to recruitment marketing can help with that. Creative campaigns can highlight your vacancies — no matter how difficult they may seem to fill — to the right target audience, thus ensuring a high-quality influx of candidates.
But such a recruitment campaign is not a magic bullet. It only works if you have an attractive employer brand and a broader employer branding strategy — and we're happy to help with that.
The experience candidates have on your job site is crucial in the context of employer branding. If that experience is disappointing, you may be missing out on the candidates you so desperately need.
Our experts start with a job site audit, during which we examine what is going well and which thresholds we can still remove.
No matter which Applicant Tracking Software your organisation uses: our technology experts will seamlessly adapt to your approach and ensure the necessary integration with your existing tech stack.
Case: employer branding for PSA Antwerp
PSA is the largest container handler in the Port of Antwerp-Bruges and can handle the largest container ships in the world. To do this, they need very diverse and difficult profiles — like this one for crane technicians. Not an easy vacancy. iO made 'The Technician', with a cinematic twist to generate more attention and present the profile in a cool light. Mission accomplished.
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Why choose to work with iO?
When you work with iO, you get a strategic and operational partner who doesn’t just work for you, but with you as well. Together we will find the best solution for your issues, and our experts are always ready to answer your questions.
We not only help you develop an employer brand you can build upon, but also help you:
Develop creative campaigns that reinforce your brand story;
Make the right technology choices to deliver on your promises — to customers, employees, and partners;
Stand out from the crowd with a clever brand strategy, both online and offline.
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Enhance your employer brand(ing) with iO
At iO, we are experts in employer branding. As a 'blended agency', we break the boundaries between agency, technology and consultancy worlds, creating an innovative way of working together. Our aim is to sustainably shape and strengthen your employer brand from start to finish. We combine talents in strategy, creativity, content, marketing, technology and data. In this way, we harness the power of smart collaboration to position your organisation as an attractive and inspiring employer.
Let us help boost your employer brand!
Fill in the contact form on the right and our team of experts will get back to you as soon as possible. Together, we will create an irresistible employer brand that attracts and retains the right people.
