Branding and communication strategies with impact, aligned with your DNA

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How do you position your brand in the industry? First, you need a clear branding strategy to help you achieve your goals and keep your brand relevant to the target audience. Your strategy and its execution both determine the value of your brand. Whether we’re talking about the launch of a new brand or a fresh start for an existing brand.

The same goes for your communication strategy, which focuses on the knowledge and needs of your customers. This way, you can nurture successful marketing communication and valuable interaction with (potential) customers as part of your DNA.

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Got questions about brand communications strategy? Let us know.

Clients we’ve helped with brands & communication:

UnitedExpertsGroup - iO
YER - iO
Avanshogeschool - iO
KingNonwovens - iO
CornelisVrolijk - iO
LosbergerdeBoer iO
Lansforsakringar - iO
Husqvarna - iO
Sandvik - iO
Omegapoint - iO
Inrock - iO
Terelion - iO

Valuable interactions full of brand value

Credibility is key. But how do you make different target audiences believe you, when all of the audience members are inherently different, as well? One consumer wants the lowest price, while another may care more about sustainability. There is no one-size-fits-all when it comes to brand communication.

But what do they all have in common? They need brands to build valuable and personal relationships with. Knowing your target audiences and their needs is an essential first step to establishing a good relationship, and using the available marketing channels correctly is an equally important second step. What is it that makes the right strategy a strong tool?

  • A brand strategy determines the impact a brand needs to have on society and the role it should play locally or internationally.

  • Your brand acts and communicates from a balance between emotion and reason. You create a clear brand image for the target audience to increase the impact of your communication efforts.

  • A communication strategy that relies on strategic insights is an executable plan that takes both the short and long term into account.

  • Every strategy is accompanied by a detailed measuring plan. It helps you stay on top of how the marketing costs relate to the revenue and keep track of the opportunities for improvement.

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Why iO?

At iO, you can rely on an end-to-end partnership. That means you won’t need to worry about a thing, whether you need strategy, content, technology or marketing support.

Our army of experts excels at setting up and executing strategies, but they also ensure that:

  • Your customer experience aligns with your brand and brand experience;

  • Your efforts deliver results by getting the most out of the platform;

  • You get access to expert support and early access to beta programmes.

Experts at building brands and communicating

At iO, we’ve compiled a team of technology, strategy, content and marketing experts who all combine their knowledge and specific strengths. To help you with marketing, new technological solutions, digital roadmaps and more.

Our strategists help create a complete image of your customers to design a targeted communication strategy. Based on clear data, with the customer at the centre of it all. In addition to that, they create a customer journey that includes your strategy at each touchpoint. They translate your business’ core values into your very own positioning, tone of voice or even a complete identity.

Time for a branding and communication strategy?

Our strategists and marketers will happily tackle your challenges with you.

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How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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