Stand out with a crystal clear value proposition
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A value proposition is perhaps one of the most important building blocks of your overall marketing approach. Yet there are still organizations that wrap their value proposition up in hollow buzzwords, don’t use it in their communication, or haven’t put it in their company’s boilerplate.
Stand out from the crowd
Act true to your brand’s DNA
Convince prospects at a glance
Advocate your employer identity
Rely on in-depth brand research
Communicate authentically
What’s a value proposition?
Your value proposition explains prospects why they need to do business with you — rather than with your competitors. It should make the benefits of your products or services crystal clear at a glance.
Keep in mind that your organization’s benefits are different for prospects and (potential) employees. That’s why we can define two main types of value propositions:
Employee Value Proposition (EVP): In an EVP you make clear what makes you reliable as an employer. Do you keep an ongoing focus on personal growth? Do you offer your employees extra paid holidays? Use your EVP to answer those questions — and make it the solid base of your employer branding strategy.
Customer Value Proposition (CVP): In a CVP (potential) customers discover what you stand for as an organization and what makes your products or services so special.
What does iO do?
At iO, a team of experts helps organizations like yours in finding a strong, distinctive identity. Contact us, we'd love to help you too.
In-depth research
To find the right way to appeal to your target audiences, you need to know exactly who they are. Our experts map out the right people with in-depth qualitative and quantitative research.
Read moreEmployee value proposition
We make sure candidates want to work at your organization and that your current employees have a clear understanding of why they choose to work for you.
Customer value proposition
We ensure that your current and future customers understand the added value of your products and services – both consciously and subconsciously.
Tone of voice
Organizations with a strong brand story need a communication style that is consistent across all channels. Our experts will help you develop a distinctive and convincing tone of voice.
Creative campaigns
An EVP or CVP becomes relevant when they’re seen by the right people. iO builds creative campaigns that highlight those aspects in your services and products that truly appeal to your audience.
How do you find and motivate talent in Belgium?
Instead of using recruitment as a means to attract talent that’s based on financial promises and incentives, in the long term it’s wise to have a sustainable approach that starts from within your own organisation. In this whitepaper we will analyse the importance of your employer value proposition and take you through the recruitment do's and don'ts. Peppered with facts, figures and statistics that are relevant to the Belgian jobs market, and concrete tips, tricks, and trends.
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