Stand out with a crystal clear value proposition

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A value proposition is perhaps one of the most important building blocks of your overall marketing approach. Yet there are still organizations that wrap their value proposition up in hollow buzzwords, don’t use it in their communication, or haven’t put it in their company’s boilerplate.

  • Stand out from the crowd

  • Act true to your brand’s DNA

  • Convince prospects at a glance

  • Advocate your employer identity

  • Rely on in-depth brand research

  • Communicate authentically

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What’s a value proposition?

Your value proposition explains prospects why they need to do business with you — rather than with your competitors. It should make the benefits of your products or services crystal clear at a glance.

Keep in mind that your organization’s benefits are different for prospects and (potential) employees. That’s why we can define two main types of value propositions:

  • Employee Value Proposition (EVP): In an EVP you make clear what makes you reliable as an employer. Do you keep an ongoing focus on personal growth? Do you offer your employees extra paid holidays? Use your EVP to answer those questions — and make it the solid base of your employer branding strategy.

  • Customer Value Proposition (CVP): In a CVP (potential) customers discover what you stand for as an organization and what makes your products or services so special.

    What does iO do?

    At iO, a team of experts helps organizations like yours in finding a strong, distinctive identity. Contact us, we'd love to help you too.

    Got questions about value proposition? Let us know.

    How do you find and motivate talent in Belgium?

    Instead of using recruitment as a means to attract talent that’s based on financial promises and incentives, in the long term it’s wise to have a sustainable approach that starts from within your own organisation. In this whitepaper we will analyse the importance of your employer value proposition and take you through the recruitment do's and don'ts. Peppered with facts, figures and statistics that are relevant to the Belgian jobs market, and concrete tips, tricks, and trends.

    How commercetools helps your organisation - iO

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