Build authentic connections with a strong communications strategy

Strategy workshop at iO

Anticipate the needs of your customers, leads, suppliers, and other stakeholders with strategic communication. Build your strategy on customer-centric data to guarantee success.

  • Create valuable interactions

  • Get the right message to the right people

  • Define the best channels

  • Work with an end-to-end partner

  • Stand out through CSR and PR

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What does iO do?

We have ample in-house expertise in marketing, technology, strategy, and content. In other words: all the know-how you need to build a solid communication strategy. Team up with us to help you with:

Would you like to have a chat about communication strategy? Let's talk.

Clients that benefit from our strategy expertise

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The importance of a solid communication strategy

Successful marketing communication is built upon two pillars: valuable interaction between your organisation and (potential) customers on the one hand, and your brand's DNA on the other.

It’s always a good idea to align your communication strategy with your core values. By creating an authentic, emotional brand story you can convince people to choose your services or products over and over again.

A strong communication strategy focuses on three aspects:

  • Appealing to the right people;

  • Spreading a relevant message;

  • Using the most appropriate channels.

In practice, building a communications strategy is a bit more complex than that. But you’re not on your own. You can rely on our experts to help you.

How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

Schedule a conversation?

Life at iO Campus

Why iO?

iO is more than a company with a determined can-do mentality. We take customers to their end-to-end journey and work with you to address your biggest challenges in marketing, technology, strategy, and content.

We’re here to provide you with a flawless communications strategy, and to help you:

  • as a PR partner, get more attention in the press;

  • as a CSR partner, emphasise your organization’s social commitment;

  • make your organisation attractive to recruitable talent with employer branding;

  • develop creative campaigns that match your brand or company DNA;

  • make all your digital dreams come true.

Want to follow an event, webinar or training?

Our experts regularly give free sessions on this topic. Don't miss out.
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Great to meet you, we are iO

iO is an end-to-end agency. A growing team of experts in communication and digital transformation. We help our clients achieve their business objectives in the fields of strategy, creation, marketing and technology, and discover and exploit the infinite opportunities in an ever changing market.
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Want to talk about your project?

We're excited to see how we can help you.