Empower brand engagement: use the power of conversation management for lasting customer relationships

Conversation management by iO


Conversation management is at the heart of customer interaction, where brands engage with both existing and potential customers across various channels such as social media, live chat, and messaging apps. Whether it's webcare, community management, or social listening, it offers opportunities for valuable interactions throughout the entire customer journey. From the presales phase to aftercare, every touchpoint is a chance to build customer loyalty and enhance brand value.

To leverage conversation management effectively, it's essential to focus on:

  • Actively listening to customer needs and feedback.

  • Responding quickly and efficiently to inquiries and comments.

  • Creating a positive and engaged community around the brand.

  • Utilising personalised communication to strengthen customer relationships.

  • Monitoring trends and sentiments to proactively respond.

  • Continuously optimising processes and strategies for an improved customer experience.

On this page

The most important reasons to get started with conversation management


of consumers think a quick response to a first request is important.


switch to a different provider after a negative social care experience.


view live chat or social media as customer service

Clients that benefit from our expertise:

woman with phone

Organisations that choose conversation management at iO will get:

  • a direct, digital link with their customer and efficient customer contact;

  • a constant presence: 365 days a year (including holidays and weekends) from 08:00 to 22:00. If necessary even 24/7;

  • renewed opportunities for customer service;

  • a promised reaction time of 60 minutes, in practice usually 28 minutes on average;

  • help for their social care team at busy times;

  • more insight into the wishes and expectations of their community;

  • an improved online sentiment around their brand;

Our experts have helped several brands with their conversation management and social media needs – we’ll happily tell you about it in our cases.

Discover our expertise in conversation management

Our conversation team connects brands to consumers every day. They use a wide range of tools to do so:

WhatsApp Business

WhatsApp Business











Google Home

Google Home

Google Assistent

Google Assistent


Amazon Alexa

Got questions about conversation management? Let us know.

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Webinar: Conversation management
  • Why web care and conversation management are so important;

  • How you can collect valuable data with web care;

  • How we make web care affordable at iO using a pool system;

  • The first steps to a web care unit that truly works for you.

Conversation management is not only important, it's indispensable in today's digital world. At every stage of the customer journey, your customers of today and tomorrow are looking for accurate information or answers to their questions — and they want them as quickly as possible.

woman with phone

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