The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.

Leen Bakker wanted to respond faster, sharper, and more appropriately to online messages. The conversation management experts at iO were happy to help.

Our +150 digital advertising specialists know how to make platforms such as Facebook and Instagram an essential part of your media mix.

Conversational & community management is our way of forging a direct connection between you and your client, through effective targeting and creativity. Find out how we can help you.

Conversation management or webcare creates, nurtures and strengthens the connection between brand and customer. We’ll share our best practices with you.