How does your organisation interact with current and potential customers? Conversational marketing is an excellent, channel-independent tool to do just that, because of its focus on customer service and direct customer contact, through a live chat, chatbot or voice assistant. Community management is the other pea in the pod because it adds the value of social media as a tool for direct contact with users. The driving force? Original social creatives and strong social strategists.
Strengthen your relationships
Gather ideas from your customers
Build a large community
Smart way to develop loyalty
Offer transparency and authenticity towards your customers
Create a plan and approach with iO from strategy to the extension of your own team if necessary
Conversational marketing and community management puts you in front of the customer, not just through your website but through technology such as messaging apps, AI and social app integration. This helps you reinforce your relationships with customers and contribute to a better customer experience. The result: a precise and creative targeting of the right contacts. Conversational marketing and community management aim for the delivery of valuable user input – i.e. through the right content strategy, content creation and social advertising.
Organisations that go for conversational & community management get:
a direct, digital link to the customer and efficient customer contact;
new opportunities for customer service;
artificial intelligence as an additional factor for success;
more insight into the needs and expectations of your community;
improved Return on Marketing Investment (ROMI);
a constant presence on social media.
So much expertise, so many tools and questions – where to begin? Fortunately, our experts share their knowledge with the world daily. That’s why our blog is the perfect place to start your search.
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