iO, your social media partner
Is your organisation ‘active’ on social media - and is that enough? Set the bar a bit higher with, let’s say, a social media presence that fits your brand strategy. Our experts provide a suitable strategy and give social media a place in your online presence.
Award-winning social media cases
Dedicated social media teams
In-depth expertise of all social media channels
Deep understanding of online behaviour
Extensive in-house production power
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Our social media services
Clients we've helped with their Social Media
Let's talk about social media
Be where your audience is, digital and nearby
Now that social media is a set part of our daily lives, users are getting used to direct contact with brands.
The great thing about social media management executed by our experts: a professional mix of original social creatives and strong social strategists. The result? Precise targeting of the right target audience in a surprising and creative way.
When you go for iO, you go for an end-to-end partner. In other words: a partner with years of experience in marketing, technology, strategy and content.
It helps us make a difference with social media management, but we also help you:
Turn your brand story into captivating creative campaigns;
Reach your target audiences on the right channels;
Find the right balance between emotion and reason.
Get the most out of your social media marketing
Social media are the perfect platforms to reach and engage your audience. Learn how to build a strong social media strategy.
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
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Expert views on social media
- Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Read more
The 2023 iO content calendar“Create ridiculously good content”, an undeniably strong mantra for everyone in the business of content creation. After all, content is a unique way to share relevant and interesting stories with others and therefore forms a bridge between the company and the audience.Read more
Content strategy: the art of building relationshipsToday brands create content every single minute of the day and have a thousand ways to communicate that they are in tune with their customers' changing needs and desires. But a great content strategy is not about a series of one-shots, and it’s not about ‘doing video’ or ‘going social’ either. If you really want to capture people's attention and turn it into a lasting relationship with your brand, you need to make a genuine connection. Sabrina Bulteau, Strategy Service Line Director at iO Brussels, helps you well on your way in your new adventures in content marketing.Read more
Social media and B2B communications: the perfect marriageWe know that social media has greater influence when used for B2B than to B2C communication. Your target audience is more contained, easier to define and you know your network much better, and can therefore make meaningful contacts easily.Read more
Pinterest ads: a channel worthy of discoveryPinterest is used by people looking to discover something new or inspiring, but who like to be led by ideas they come across unexpectedly. Think of Pinterest as a visual search engine that guides you to the ultimate serendipitous moment.Read more
TikTok Now: creating a community with TikTokThe digital landscape is ever-changing. Trends come and go. Channels supersede each other at a rapid pace. Which begs the question: how do you differentiate yourself from the masses nowadays?Read more
Social media storytelling done rightStorytelling. Many see it as a buzzword that has been thrown around too often in recent years. But storytelling is much more than that. It is a powerful tool to differentiate your brand and connect with your target audience. And what better way to connect online than through social media?Read more
Advertise on and grow with Twitch!You probably know about Netflix and Spotify. But have you ever heard of Twitch? With nearly 140 million monthly users, Twitch is one of the largest streaming platforms in the world. And yet, it is also a very underused advertising channel. Meaning there are loads of advertising opportunities waiting for you to take advantage of them.Read more
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