Optimal data collection with a data and analytics audit
Just like a detox can do wonders for your body, it can’t hurt to regularly take a peek under the hood of all your online efforts. There’s always room for improvement, right? Your data quality may be the most important thing to keep in good shape. Data and analytics audits can do that for you.
Optimal data collection with a data and analytics audit
Just like a detox can do wonders for your body, it can’t hurt to regularly take a peek under the hood of all your online efforts. There’s always room for improvement, right? Your data quality may be the most important thing to keep in good shape. Data and analytics audits can do that for you.
Why does a regular data and analytics audit pay off?
How we handle data is changing constantly – much like the way we handle analytics, GDPR, marketing and communication. New tools, techniques, insights and regulations are showing up, helping us understand our customers, visitors and users even better. In addition to that, a regular audit can show you the latest insights on analytics tools and the way they should be used.
Qualitative data gives you everything you need to take important decisions in a well-thought-out way.
You’ll get a clear image of which data you’re collecting, where you store it and how it is used.
Also a part of a data audit: a GDPR check we use to find out whether your processes are aligned with the current privacy regulations.
What to expect from iO’s data and analytics auditing
Auditing is a particular field – one our experts have mastered completely. As data analysts and marketers, they know what to look out for and how to lift your tools to the next level. Here’s a selection of the audits they offer:
Clients we’ve helped with data and analytics:
Time for a thorough data and analytics audit?
So much expertise, so many tools and questions – where to begin? Fortunately, our experts share their knowledge with the world every day. It’s what makes our blog the perfect place to start your search.
Why iO?
At iO, you get an end-to-end partnership. That means: we take care of all your worries, from copywriting and design to reporting and optimisations.
Because of our experts, we don’t just excel in data and analytics audits. We also pay attention to:
trends in data collection and reporting;
data and segmentation strategies to build the perfect business;
integrations with your tech stack (company systems, ad platforms, etc.).