Optimal data collection with a data and analytics audit

Just like a detox can do wonders for your body, it can’t hurt to regularly take a peek under the hood of all your online efforts. There’s always room for improvement, right? Your data quality may be the most important thing to keep in good shape. Data and analytics audits can do that for you.

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What to expect from iO’s data and analytics auditing

Auditing is a particular field – one our experts have mastered completely. As data analysts and marketers, they know what to look out for and how to lift your tools to the next level. Here’s a selection of the audits they offer:

Why does a regular data and analytics audit pay off?

How we handle data is changing constantly – much like the way we handle analytics, GDPR, marketing and communication. New tools, techniques, insights and regulations are showing up, helping us understand our customers, visitors and users even better. In addition to that, a regular audit can show you the latest insights on analytics tools and the way they should be used.

  • Qualitative data gives you everything you need to take important decisions in a well-thought-out way.

  • You’ll get a clear image of which data you’re collecting, where you store it and how it is used.

  • Also a part of a data audit: a GDPR check we use to find out whether your processes are aligned with the current privacy regulations.

Got questions about data analysis audits? Let us know.

Clients we’ve helped with data and analytics:

BrusselsAirport - iO
JBC - iO
CKS - iO
Mayerline - iO
Bruxx - iO
Primagaz - iO
Partena professional - iO
Agoria - iO
Facilicom - iO
Time for a thorough data and analytics audit?

So much expertise, so many tools and questions – where to begin? Fortunately, our experts share their knowledge with the world every day. It’s what makes our blog the perfect place to start your search.


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Why iO?

We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.

That way, we don’t just help you create a strong brand, but we also help you:

  • Apply your theoretical brand design in practice in different ways;

  • Make the right technological choices to reach your target audiences;

  • Think strategically about the future of your organisation;

  • Focus on different channels to bring your message across in the most authentic way.

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
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