Data analysis: using measurable results from your efforts
)
Data analysis is not a one-off snapshot. It’s an ongoing process that will give you enlightening insights if you do it right. And it just so happens that our experts know how to help you with data analysis.
Collecting data from in-depth research
A detailed footprint analysis
How we handle data analysis
Our data experts and marketers provide in-depth data analyses for many organisations every day – and they’re happy to do the same for you. This is how we can help you:
Media analysis
What are different media outlets saying, writing and thinking about your organisation? Our PR, social media and reputation management experts work together to give you valuable insights.
Footprint analysis
Do you know what your online footprint looks like? What kind of impact you’re making on the digital ecosystem? Our experts use a detailed footprint analysis to get a clear image of the role your channels play in a user’s conversion.
Platform and performance analysis
How well does your content perform across touchpoints? Our experts analyse how well your website, social media, press appearances and other channels perform.
Data mining and modelling
The more data, the more insights. Our experts use raw data from various sources to extract useful information – and set up customised data models as a foundation for dashboards.
Analytics
Analyse your website and app visitors and adjust your platform to their needs. Our digital experts can help you take the right, data-driven decisions.
Dashboarding
Trying to see, share and analyse all the business information in a single look? It’s possible, with dashboards. Our experts will create dashboards customised to your organisation.
Why does data analysis matter?
Collecting data from in-depth research is just the first step. The second step requires you to learn from the large quantities of abstract data – and adjust implementation with data analysis.
Every self-respecting marketer or manager knows that they need to look at data often to back their decisions with facts. But when did you last take the time to dive into your data? Did you look beyond the dashboards you were given long ago? Did you consider other data sources to get new insights?
That’s the extra mile our data experts will walk for you every day. To find answers to questions you haven’t even asked yet.
)
Why iO?
We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.
)