Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.
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Leading platforms, today & tomorrow
Marketing automation software’s functionalities and capabilities are evolving every day. No wonder it can be hard for an organisation to determine what platform offers the perfect synergy for their ambitions, strategy, organisation and general business practices.
iO has become certified amongst a range of leading platforms. In this whitepaper, we give you a thorough deep-dive into our platforms of choice, respectively Oracle Eloqua, Adobe Campaign, Salesforce Marketing Cloud and Salesforce Pardot. For each of these platforms, we’ll provide you an objective overview, strengths, weaknesses and a conclusion.
We help the pharmaceutical industry go digital
Citizens expect the same seamless experiences from healthcare as they do from other industries. Our experts help you place patients front and centre with data, successful apps, and clear communication.
- Do you want to offer services online in healthcare? Make the application process easier with an app.Look at this client story
How do you give healthcare professionals a shared purpose for care?GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.Look at this client story
How do you stitch up knowledge gaps in the medical industry?Our client Ismar Healthcare helps medical professionals upskill. Find out how we helped Ismar optimise one of its biggest learning platforms.Look at this client story
How do you bring patients and their doctors closer together?iO helped pharmaceutical company MSD create two awareness campaigns to improve communications between patients and their doctors. Discover this case.Look at this client story
Elevate healthcare provision and treatments using digitisation.Healthcare, provision, delivery, digital therapeutics, patients have come to expect the same levels of accessibility and flexibility and at iO, we know how to do digitisation.Read more
What we do
Activation as part of your communication strategyHow do you activate your audience? From event booths to games, POS material and even innovative guerilla marketing: learn how our activation experts can help your business.Read more
5 common challenges in life sciences marketingGiven its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.Read more
Boost growth with digitalisationDigital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation.Read more
E-detailing in the life sciencesIn this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Read more
A user-friendly self-service portal in 5 stepsDoes your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read more
How to speed up digital innovation in healthcareDeveloping new digital products and services in healthcare can take a while. And yet, innovation is very important in this sector where budget cuts are a daily occurrence. How do you develop innovative ideas for healthcare quicker, and test them to create solutions that get to see the light of day? In this article, we give you 7 tips to use straight away.Read more
Infinite opportunities: Joaquin Zschuschen (KLM Health Services)Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.Read more
Launching Coronaplein.nuLearn how iO cooperated with Longfonds and Long Alliantie to create a community platform that supports people with long-term covid repercussions.Look at this client story
Making it easier to share and find information about cancerWith a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.Look at this client story
How to get reliable medical information in one click?The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.Look at this client story
Longfonds launches new central platformLast year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.Look at this client story