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Dossier
Dossier: Public Brands
How do you manage a public organisation from a brand and communication perspective?
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Building a human-centred, digital patient journey
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Staff shortages, increasing digitisation, and rising expectations are putting the healthcare sector under immense pressure. Yet, patients still expect safe, clear, and empathetic guidance from their very first contact right through to aftercare. This calls for a different approach: focusing not on internal care pathways, but on the patient's own experience.
Download our whitepaper
In this whitepaper, you'll discover how a well-designed patient journey can help you: offer better care experiences, ease the burden on healthcare teams, and use digital tools in a human-centred way. We combine insights from research, technology, UX design, and content strategy to help your organisation build a healthcare experience that genuinely works for all patients – both online and offline.
Who is this whitepaper for?
This whitepaper is essential reading for healthcare managers and directors, marketing and communication professionals, UX designers, IT managers, healthcare suppliers, and healthcare professionals in hospitals and care institutions who want to invest in better patient experiences.
What you'll find in this whitepaper
The challenges that the healthcare sector is facing and what this means for your organisation.
From care pathway to patient journey: how to truly put the patient at the heart of everything.
How research, empathy mapping, and the right touchpoints strengthen your patient journey.
The power of strategic content management: consistent, scalable, and personal.
The impact of AI, SEO, and digital accessibility on modern healthcare communication.
Clients we've made an impact with:
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