Digital resilience:

For a long time, mobile developers had to choose between two paths to get their apps into the hands of their users: native or cross-platform. Both approaches have their unique strengths and challenges and depending on requirements and available resources one comes out on top of the other. Kotlin Multiplatform brings a third choice to the table, combining the strengths of both while removing many of their shortcomings. 

Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.

Brussels Airport: In this case story, read how iO has become an extension of the airport.

A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape.    Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever.  Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them.   After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands. 

The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change. 

Is your team struggling with fragmented customer data and inefficient workflows? Are personalised marketing efforts proving to be a hurdle?  With our whitepaper, you'll learn how to overcome these challenges and make the most of HubSpot, allowing you to focus on what truly matters: strengthening customer relationships and driving growth.  

Staff shortages, increasing digitisation, and rising expectations are putting the healthcare sector under immense pressure. Yet, patients still expect safe, clear, and empathetic guidance from their very first contact right through to aftercare. This calls for a different approach: focusing not on internal care pathways, but on the patient's own experience.

Successful companies are always looking for ways to achieve better results with less costs. One proven strategy? Consolidating or outsourcing your marketing and advertising operations. Many companies have done this successfully, cutting their marketing execution costs by 30% or more. Curious how they did it? This whitepaper breaks it down for you.  

Is your organization ready for a rebrand? Are you on the cusp of a merger or acquisition? Or would you like to elevate your customer experience? These kinds of digital transformations often involve technical challenges. Whether you’re upgrading to a newer version of your CMS, or adopting a headless architecture, there’s one critical element that frequently gets overlooked: the impact of data & content migration. In this whitepaper, get to know a proven, AI-driven approach that will ensure successful transformations and immediate return on investment.