GEO-checklist: how ready is your business for the new SEO?
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SEO was once new. Back then, businesses couldn't ignore it—you felt this was a train you couldn't afford to miss. The rise of artificial intelligence now brings us GEO, or generative engine optimisation. You've likely read about this in our whitepaper: Futureproof your SEO strategy in 5 steps.
People increasingly search through AI-powered engines like ChatGPT, and everything points to businesses being able to capitalise on this shift. It's a way to tap into a new (or at least renewed) traffic source.
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But where do you start with GEO?
The checklist below will get you a long way.
The list is divided by category:
Technical
(content) structure
Language & tone
E-E-A-T
Completeness
You can prioritize tasks yourself. To get you started, you can already see where we generally focus.
Fill in the form and we’ll email you the checklist right away.