Make your website more accessible: practical checklist for immediate results

Staff shortages, increasing digitisation, and rising expectations are putting the healthcare sector under immense pressure. Yet, patients still expect safe, clear, and empathetic guidance from their very first contact right through to aftercare. This calls for a different approach: focusing not on internal care pathways, but on the patient's own experience.

Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.

AI makes it possible to create enormous amounts of content at lightning speed. But does this lead to better marketing and communications?

How do you strengthen your brand andaccelerate digital growth with a design system?  In today's fast-paced world, brands must rapidly launch new products, campaigns, and content while maintaining consistency. Yet many organizations face the same obstacles: team silos, inconsistent brand expressions, slow time-to-market, and wasted resources.  A design system provides the solution. But how do you implement this concretely and scalably within your organization? 

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?

Every click counts. With Contentsquare and iO you discover frustrations and opportunities in the customer journey. Improve your UX and your conversion.

What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.

Your website complies with all WCAG guidelines. Congratulations! But can you also put your hand on your heart that a 78-year-old patient with low digital literacy understands how to adjust their medication schedule? Or that a foreign-speaking mother knows how to make an appointment for her child? Accessibility goes beyond technical compliance - it's about truly comprehensible care for everyone.

Receiving a cancer diagnosis. Waiting for results. Your first visit to the hospital after a heart attack. These aren't ordinary 'customer journeys' - they're emotional rollercoasters where fear, hope, and uncertainty play the leading roles. Yet many healthcare institutions approach digital communication as if it's ordering a pizza. Time for a different approach.

Does this sound familiar? Your visual identity is eight years old, it all looks a bit outdated, you've set a new strategic course, but a complete rebranding feels like a big step. Or maybe your creative agency is asking to change everything, but you don't want to lose your recognizability? Stop doubting, start making the right choice.  In this webinar, we show how to decide between an evolution or a revolution in your brand image with concrete cases from both international brands and Dutch SMEs that faced the same choice you do now.