Purpose marketing: making an impact

Develop a purpose marketing strategy - iO

Consumers expect brands to take a stand. How does your organisation feel about the climate crisis? About systematic discrimination? The younger generations’ buyer behaviour is partially based on your organisation’s opinions. In other words, it’s about time you started focusing on purpose marketing.

  • Add the right brand PR

  • Effectively inspire prospects

  • Evangelise your values & vision

  • Present your brand’s added value

  • Embrace the potential of social positioning

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Our purpose marketing services 

At iO, we have a plethora of experts: technical talent, strategic superheroes, creative canons and magnificent marketers. Those experts will all come together to help you with purpose marketing and more.

Got questions about purpose marketing? Let us know.

Clients that benefit from our purpose marketing expertise 

VP Capital
Wereldhave Belgium
What is purpose marketing - iO

What is purpose marketing?

You can prepare your organisation for tomorrow’s consumer in different ways. You could go for a digital transformation, have a rigid focus on your customer, improve the quality of your products or services.

But you could also focus on purpose – and that goes beyond CSR. Purpose isn’t just about what you do, but about how you do it. It’s about the value you add to society as an enterprise. It’s an ideal that’s ingrained in your brand, a goal you actively work towards.

In short, purpose marketing is:

  • commit yourself to a social theme…

  • that fits your brand values and vision…

  • for the right reasons …

  • not to make a profit.

Benefits purpose marketing strategy - iO

The benefits of a purpose marketing partner

By working with iO, you get all the benefits of an end-to-end partnership. That means that we’ll take every worry off your hands – from strategy to content, from technology to marketing.

Our experts are not just great at setting up and executing strategies. They also ensure that:

  • you have a reliable sparring partner to talk about your purpose;

  • your organisation builds a strong reputation with healthy business results;

  • your purpose is aligned with your company’s identity;

  • your purpose isn’t just a bunch of empty words, but is translated into meaningful actions.

Purpose marketing: The key do's and don'ts

What does brand positioning on social issues entail? And what is the difference between social positioning and your 'purpose'?


How does iO work?

  • 1
    Everything starts with listening
    Listening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
  • 2
    The journey begins: discover & analysis
    Are we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
  • 3
    To the drawing board: define & design
    Have we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
  • 4
    Ready, set, go: build & implement
    And then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
  • 5
    Essential aftercare: run & optimise
    Are the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.

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Great to meet you, we are iO

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