Marketing automation: relevant content at the right time, in the right place
Marketing automation is an automated process that ensures that your target group receives relevant content, on the right channel, at the right time. During the entire customer journey, from visitor to customer and beyond.
And whether you operate in the Benelux or on a global scale, the possibilities of marketing automation know no boundaries and are therefore endless. The right course? We are here to help. iO is your specialist sparring partner and knows the right levers to pull to set up effective marketing automation campaigns.
A tailor-made solution for your organisation
Structured approach and best practice implementation
Technology and platform independent
From blueprint to day-to-day operations
Bridge builders between marketing, business, and IT
Your current situation is our departure stop: from design to optimisation
On this page
Optimal design of your marketing automation ecosystem
How do I set up a global campaign for an event in multiple languages, for different audiences and with varying content? For example, how do I organise a rapid recall? Or how do I ensure that my database consists of people I can actually email?
There are many factors to take into account, it can be complex to set up an effective marketing automation ecosystem and translate it into concrete actions in your daily operations. We help you to make decisions that are relevant to your context.
Shaping the right marketing automation blueprint together
Contrary to popular belief, technology is not the key to successful marketing automation. Technology is one of the keys. But getting the most out of your tool investment, your processes, people, and information are just as important. That’s why there is no single blueprint for the ideal marketing automation ecosystem. This differs for every organisation, context, and issue.
Together with you, we will look for what works for your organisation. iO understands the complexity and will help you to initiate the perfect marketing automation blueprint. We help you to encourage adoption of changes in your organisation so that you can set up your processes effectively, use best practices and of course to select the tool that suits your business objectives. With the goal: to always land your marketing communications in the right way with your target group.
Specialists in thoughts and deeds
How do we get started? We design your ideal marketing automation ecosystem with the stakeholders in your organisation. We develop an integrated approach, bringing your business objectives together with marketing and technology. Is the approach in place? Great, then we can put it into practice. Because that is typical iO: we help companies from strategic and tactical level to the daily (global) operation.
Our 4-step approach
Step 1: Diagnose
A step that is often skipped but is crucial as far as we are concerned. Even if it's a small question. With a diagnosis we clarify your question and goals so that it is clear to everyone where we want to go. Depending on the complexity of your question, we diagnose quickly whether it is a stand-alone, longer phase.
Step 2: Advise
If the goal is in sight, the question is how do we get there. Based on your information and our experience in similar cases, we will give you carefully considered advice. So we never start with a completely blank page. And the benefits that brings? Speed and customisation at the same time.
Step 3: Provisioning
We create the optimal conditions in your business across the axes of people, process, information, and technology to make the solution land well.
Step 4: Run
Time for action: we set things in motion in your context and ensure that you achieve your business results.
Getting started with marketing automation?
Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.