Marketing automation: relevant content at the right time, in the right place
Marketing automation is an automated process that ensures that your target group receives relevant content, on the right channel, at the right time. During the entire customer journey, from visitor to customer and beyond.
And whether you operate in the Benelux or on a global scale, the possibilities of marketing automation know no boundaries and are therefore endless. The right course? We are here to help. iO is your specialist sparring partner and knows the right levers to pull to set up effective marketing automation campaigns.
A tailor-made solution for your organisation
Structured approach and best practice implementation
Technology and platform independent
From blueprint to day-to-day operations
Bridge builders between marketing, business, and IT
Your current situation is our departure stop: from design to optimisation
On this page
Our 4-step approach
Step 1: Diagnose
A step that is often skipped but is crucial as far as we are concerned. Even if it's a small question. With a diagnosis we clarify your question and goals so that it is clear to everyone where we want to go. Depending on the complexity of your question, we diagnose quickly whether it is a stand-alone, longer phase.
Step 2: Advise
If the goal is in sight, the question is how do we get there. Based on your information and our experience in similar cases, we will give you carefully considered advice. So we never start with a completely blank page. And the benefits that brings? Speed and customisation at the same time.
Step 3: Provisioning
We create the optimal conditions in your business across the axes of people, process, information, and technology to make the solution land well.
Step 4: Run
Time for action: we set things in motion in your context and ensure that you achieve your business results.
Getting started with marketing automation?
Choosing the right marketing automation platform isn’t simple. Our experts will help you get there with this whitepaper.