Case
Organising and managing effective digital marketing projects
How do I onboard a new brand? How do I launch 35 products this year (under embargo) and present it to consumers across all channels? Or how do I organise content migration if I switch technologies?
Naturally, instigating change in your organisation is great. But organisational change can only pay off if you can manage and implement the projects and the policies that result from it. We help you achieve noticeable results, by connecting marketing, IT, and business.
Set up, manage, and implement effective digital changes
Multidisciplinary teams
Project managers with professional expertise, based on operational work experience
Domain, technology, and platform independent
Connection between central and local level
Bridge builders between marketing, business, and IT
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A goal-oriented approach for tangible results
Implementing digital change can have a big impact on teams throughout your organisation. And that is why a goal-oriented approach is crucial to achieving tangible results. We work with stakeholders across your organisation, to identify the most sustainable design to help solve your issue. Our project managers have professional and operational experience. They take care of the management, coordination, and execution of the entire project, while taking People, Process, Information and Technology (PPIT) into account of course.
The benefits? These differ for every issue. This might be efficiency and cost savings. For example, when you maintain your digital touchpoints at a central level, including branding, legal and UX. Or, for example, you might be looking for flexibility and a faster time-to-market, supporting local marketers to produce content faster through the designation of clear roles, responsibilities, and content packages. Another advantage is, unburdening your local teams, by setting up central support.
A tailor-made approach for every digital change
Curious about concrete examples of how we set up and manage projects? We will show you five impactful changes to demonstrate the benefits in practice.
Questions about digital marketing projects? Contact our experts:
Organisations we help with digital marketing projects
The bridge between business and IT
For these impactful changes to succeed, you need connection. Bridging the gap between different teams, such as central and decentralised or business and IT, is one of the most important parts. Together with the stakeholders in your business, we develop an integrated approach, in which we bring your business objectives together with marketing and technology. Is the approach in place? Great, then we can put it into practice. Because that is typical iO: we help companies from strategy to daily (global) operations.
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