Webinar: building a winning employer brand through content marketing

Become more attractive to talent with a strong employer brand 

The battle for talent can feel impossible to win. Yet success is closer than you think. In this webinar, Ymkje Westerhof, brand and job market communication strategist at iO, shows you how to use your employer brand as a powerful recruitment tool and strengthen it with smart content marketing. Discover how the right stories and content bring your brand to life and attract talent that truly fits your organisation. 

We'll start with the fundamentals: your Employee Value Proposition (EVP) – the compass that clearly defines what sets you apart as an employer and why talent wants to work for you. From that promise, you show who you are. What you stand for, what makes you unique, which values you share, what growth you offer and how your company culture feels. This forms the foundation for everything you do: from communication and campaigns to onboarding and the experience of working within your organisation. This way, you build not just visibility, but genuine engagement. 

After the webinar, you’ll know: 

• How to turn your employer brand into a powerful recruitment tool 

• Useful tips to move from ad-hoc recruitment to a structural approach that works now and in the future (hello, long-term recruitment!) 

• Practical ideas to get started with employer branding immediately 

Who is this webinar for? 

This webinar is perfect for HR professionals and recruiters, (marketing) communication specialists, and team leads and managers who want to strengthen their employer story. So basically, anyone involved in recruiting new talent, and who wants to know how to use content to strengthen their employer brand and build lasting connections with the right candidates.