Webinar: Aligning your commercial team with LinkedIn Sales Navigator and HubSpot
Free
English
Marketing and sales still too often work at cross-purposes. Sound familiar? Marketing and sales focus on the same accounts but work with different tools, data and processes. This leads to fragmented customer journeys, missed opportunities and frustration on both sides.
In this hands-on webinar, you will discover how to use LinkedIn Sales Navigator and HubSpot together to truly align marketing and sales. Register and build a single integrated commercial approach.
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From separate tools to a single revenue engine
In many B2B organisations, marketing and sales still function as two separate systems, each with their own “truth”. Meanwhile, buyers expect a frictionless, personalised experience across all touchpoints.
In this interactive session, we'll show you how an integrated approach using LinkedIn Sales Navigator and HubSpot can provide shared insights, aligned target groups and coordinated campaigns. You will learn how to implement strategic audience definition and ICP alignment across both platforms, and how to organise omnichannel engagement with AI-driven audience building and synchronised campaigns. This will enable you to transform separate technologies into a single, cohesive commercial engine.
After this webinar, you’ll know:
How to structurally align marketing and sales around the same target accounts
Which practical workflows you can set up with LinkedIn Sales Navigator and HubSpotThe strategy behind audience building and ICP alignment across both platforms
What coordinated omnichannel engagement entails with AI-driven segmentation
How to create more visibility, control, and accountability across the entire commercial journey
What concrete steps you need to take to grow from silos to a RevOps-driven approach
Who is this webinar for?
This webinar is designed for B2B revenue leaders and practitioners such as Sales Managers, Sales Directors, Account Executives, Marketing Directors, CMOs, CROs, SDRs and GTM Engineers who are responsible for driving growth across the full commercial funnel.
Do you work with marketing and sales technology, but find that systems, teams or data are not sufficiently aligned? Then this webinar will give you the insights you need to move from separate departments to a single integrated commercial strategy.
Gus Eadie
GTM Strategist and Senior Account DirectorGus Eadie is a GTM Strategist and Senior Account Director at LinkedIn, partnering with Sales and Marketing leaders across the Benelux to turn LinkedIn into a revenue engine for B2B growth. He helps organisations modernise go-to-market workflows, accelerate pipelines, and drive measurable ROI by aligning Sales Navigator with broader sales and marketing strategies.
Justin van Tol
Strategic Lead AutomationJustin van Tol is automation lead and strategy consultant at iO. As a consultant, he operates at the intersection of CX, data and technology. Together with his team, he works on automating processes, increasing efficiency and optimizing customer experiences.