Pioneer

How do you help 125,000 users a month find the right car audio system for their specific car?

Car audio installation can be complex. From the right device to all the necessary cables and adapters - one wrong part and the installation fails. Pioneer wanted to solve this problem with a platform that shows not only the perfect product, but also all the installation parts for the specific car model and year. The result: pioneer-car.eu, a European platform that connects 125,000 users with 7,500+ dealers and installers every month.

  • A Shopware e-commerce platform with 12,500+ products

  • Innovative 'Fit My Car' functionality for perfect product matching

  • Support of 15+ languages for the entire European market

  • Connection with 7,500+ dealers and installers via storelocator

  • Integrated PIM system (Akeneo) for up-to-date product information

  • Self-service portal for manuals, firmware and NavGate licences

  • Robust AWS infrastructure with EC2, CloudWatch and ElastiCache

From frustrated returns to smart solutions

Pioneer faced a unique challenge in the car audio market. Consumers and professionals often know which main unit or speakers they want, but have no idea which specific cables, adapters and mounting kits they need for their car. A 2018 Ford Focus has different connectors than a BMW of the same year. This complexity led to frustrated customers, returned products and missed sales.

In addition, Pioneer is constantly developing new firmware, releasing manuals and managing an extensive European dealer network. Customers had no central place where they could find all this information and services.

Customers were buying car audio products without knowing which installation parts they needed, and had no access to up-to-date product information, firmware updates or local dealers - leading to incomplete orders and a fragmented customer experience.

Challenge

Pioneer struggled with customers not knowing which specific cables, adapters, and mounting kits were compatible with their cars, while also lacking a centralized platform for firmware, manuals, and dealer network information.

Solution

Together with Pioneer, we developed an advanced Shopware platform featuring a intelligent product matching tool.

About Pioneer

Pioneer-car.eu serves all of Europe while providing localized experiences through automatic language, currency, and dealer adaptation, featuring an integrated store locator with real-time product availability across 7,500+ dealers and supporting 125,000 monthly users with 12,500+ products in 15+ languages.

Pioneer - Fit my Car Screen

Intelligent product matching with 'Fit My Car'

Together with Pioneer, we developed an advanced platform on Shopware that does more than just show products. The heart of the solution is the “Fit My Car” functionality - an intelligent tool that, based on car make, model and year of manufacture, not only shows compatible main products, but also automatically adds all necessary installation parts.

The system analyzes a user's selected car from an extensive vehicle database to display compatible audio products, required installation components, and nearest dealers from a network of 7,500+ locations, while ensuring immediate availability of new products and latest manuals/firmware across all markets.

By combining product knowledge, technical compatibility, up-to-date content and local availability, we have built a platform that supports the entire customer lifecycle - from initial interest to professional installation and long-term use.

Friso Geerlings

Friso Geerlings, Technology Director

Scalable performance thanks to AWS Cloud and Akeneo

The AWS cloud infrastructure ensures the platform loads instantly even during busy periods, stays online 99.9% of the time, automatically handles traffic spikes during marketing campaigns, monitors performance continuously, and keeps all data secure with regular backups.

The integration with Akeneo PIM ensures that product changes are live within minutes on all 15+ language versions of the platform, offering crucial time-to-market advantages in the fast-paced car audio market.

Results & highlights

125.000
unique visitors per month
12.500+
products accessible and searchable
7.500+
connected dealers and installers
99.9%
uptime thanks to redundant architecture

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Ready for your e-commerce challenge?

Pioneer shows how a thoughtful combination of technology, content management and user insight can solve complex problems. From PIM integration to multi-language platforms - what challenge can we solve for your brand?

Martijn-Koolen
Your contact:MartijnBusiness Consultant
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