How do you connect two giants in lighting in one digital story?
Corporate acquisitions happen in large meeting rooms, while digital acquisitions happen online – directed by ambitious digital experts. After lighting specialist Signify finalised the acquisition of US-based Cooper Lighting Solutions (CLS), the organisation suddenly faced a few challenges. The entire CLS website –including an expansive product catalogue, systems, interfaces, and business processes – awaited an extensive content migration to Signify's Adobe Experience Manager (AEM) environment. iO led this important step in the right direction. Patiently, with empathy and even a little cheeky.
No longer say Philips Lighting, say Signify – the global leader in lighting and high-performance energy-efficient lighting products, systems, and services. Signify's mission? To turn light sources into data collection points to connect devices, places, and people through light. This way, we as users save energy and contribute to making life safer and more comfortable. The lives of users but also those of companies and cities become more efficient, productive, and liveable – and the world more sustainable. CLS stepped into this story at some point. How do you also make such an acquisition succeed on the digital touchpoints?