This twentieth birthday was the perfect opportunity for the law firm to settle into the consciousness of its clients, potential clients, networks, and current and future colleagues. In the video campaign - that was developed in cooperation with iO - 6 Lydian employees are given centre stage. They explain how their job allows them to be their most authentic self and how they connect professional challenges to personal passions.
The campaign did not miss its mark: Lydian was crowned winner in the Employer Branding category at the Video Experience Day 2022 , organised by Kanaal Z and AP Hogeschool Antwerp.
Jan Hofkens, Managing Partner Lydian about the collaboration:
“Choosing iO as a partner paid off quickly. We wanted to emphasise Lydian’s values by showcasing our own people. Because of iO’s long-term experience with video and employer branding, that worked out really well.”
We are a growing team of experts that delivers end-to-end services for communication and digital transformation. At iO, we think big with a local heart. With strategy, content and creation, marketing, and technology, we work with our clients to strengthen their brand, improve their digital systems and help them grow sustainably.
As a Belgian full-service law firm, Lydian distinguishes itself by being close to the people. To its own employees, but also to the companies and governments they assist. With 20 years of experience, Lydian supports both national and international clients with legal and business solutions.