Real stories make a real impact: how we celebrated 20 years of Lydian

Celebrating your 20th birthday in style when the circumstances are limiting your options? You don’t have to ask law firm Lydian more than once. With iO, it developed an authentic video campaign with stopping power that even the competition couldn’t resist.

20 jaar Lydian

Client

Lydian

Challenge

Reinforcing the positive perception of the brand, both inside and outside the organisation.

Solution

Visual, authentic storytelling

About Lydian

As a Belgian full-service law firm, Lydian distinguishes itself by being close to people. Both to its own employees and the companies they help. With 20 years of experience in its briefcase, Lydian supports both national and international clients with legal and business solutions.

The request

Lydian asked us to come up with a creative idea for a double celebration: 20 years of Lydian and receiving the ISO 27001-certificate for information security. Something that would put the brand in the spotlight, but also fill everyone who works for Lydian with pride.

Our solution

We wanted to implant Lydian in the consciousness of clients, potential clients, networks and its own (and potential) employees. And making people proud of the fact that they contributed to 20 years of success. Going into great detail about how amazing Lydian is and the kind of turnover it generates is pointless. The same goes for classic testimonials which have been stripped from all credibility. What we do need, however, is storytelling through words and images. Videos that tell authentic stories of the people who make things happen: the people who work for Lydian. And who make Lydian work.

The concept

We let the people at Lydian speak about how their job allows them to be who they truly are. About how they bridge the gap between their personal passion and their professional challenges. And how worklife and professional life can reinforce one another. These are human stories driven by passion. For the job. For life.

We translated this concept to 6 stories, 6 videos with derivatives for social media, an animation video with the 20th anniversary logo and a making of.

Lydian - Kato Aerts

Youtube thumbnail

The result

This campaign left no one untouched. On the one hand, it reinforced the involvement of those who wrote and are still writing Lydian’s story. On the other hand, Lydian was inundated with lovely responses from its own network, but also from its competitors and colleagues. Those who saw the stories realised for a moment why they do it all.

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