Run high-performance content campaigns with Optimizely's Content Marketing Platform
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Optimizely's Content Marketing Platform (CMP) is developed to streamline the lifecycle of your content and campaigns. From planning, creating, filing and publishing content to measuring its impact, Optimizely CMP lets you execute your campaigns to perfection.
Optimizely is a Gartner award-winning all-in-one platform for marketing optimisation. Their excellent Content Marketing Platform is part of the Optimizely One offering but can also be integrated with platforms such as Sitecore and Drupal.
It allows you to track all your marketing assets in a central repository so that approved content can be reused efficiently. And thanks to numerous possible integrations, you can publish content to various channels in a few clicks.
Moreover, solid content analytics and operational efficiency metrics make it easy to measure what works and what doesn't, allowing you to then optimise your efforts.
Centralise your campaign planning
Plan campaigns to perfection with shared briefings and task management at a campaign level. Robust calendars provide insight into your (upcoming) marketing activities. Do you have one-off requests that may or may not fit into your schedule? Manage and prioritise them so nothing falls between the cracks.
Co-create content
Facilitate versioning and collaborate on content in a shared digital place. Assign workflows, leave notes and comments, and complement your content production with AI. Also discover the Omnichannel Editor, which allows you to deliver content you create only once (virtually) anywhere.
Streamline your asset storage
Store all your marketing assets in a centralised repository. This way, you can easily reuse approved assets.
Preview, publish and promote
Generate previews of what your content will look like on the target channel and then push it to all kinds of downstream systems in a few clicks, thanks to integrations including your CMS of choice, social media platforms, sales tools and intranets.
Track your content
Track, measure and analyse the performance of your content and get a better idea of which content is driving your business forward and which is not. Do you rely on data from other platforms? Great, we have integrations with Salesforce and Marketo, among others.
iO customers who wish to work with Optimizely's CMP can count on active collaboration with our specialised teams. This collaboration leads to highly effective content creation, resulting in a significantly lower Total Cost of Ownership and better and faster content production.
Book an Optimizely demo
Would you like to see Optimizely in action? Book a demo and ask our experts your questions.
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