What do we do?
A brand design is more than a logo and three house colours – it’s an overarching concept you can compare all further communication to. Our experts will help you with:
Got questions about branding? Let us know.
The importance of a strong brand experience
A recognisable brand isn’t just commercially important – even for say, non-profit industries and government agencies, it can be valuable to have a strong brand identity as a foundation.
Branding can improve the trust in organisations and contribute to reaching business goals – whether you’re going for more revenue, social awareness or a strong reputation.
“Everything starts with storytelling,” is something we hear our creatives utter at least a couple of times a day. The stories we tell for organisations turn loose ends into a coherent whole that convinces, touches and moves. That, too, is part of your brand story.
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(re)launch or position your brand
Create the right brand value
Could your brand use a facelift?
Discover how we approach rebranding at iO in this whitepaper for brands like Havep, GO!, KIDS, Azelis, Primagaz, Point Virgule, Knauf Insulation, ...
Employer branding 101: how you can score with a strong employer brandA solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read more
Brand positioning on social issues: dos and don'tsJust about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Read more
Building brands with contentBrands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Read more
Don't write what you want to say, but what your target audience wants to hearTexts on your website or social media are your way to convince your target group about your service or product. Are you using the same language as your target audience? If you’re not, your message will miss, and you run the risk that your text will be ignored. A waste of your time and effort, isn't it? Here’s our 6 tips to get your content the attention it deserves.Read more
How to create a brand voice that worksMany companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.Read more
5 effective tips to improve your employer branding onlineEmployer branding can be communicated through various channels, such as company websites, social media, employee benefits, and company culture. It is important for companies to focus on employer branding because it can have a significant impact on the success of the business.Read more
Reputation is not just the responsibility of the communications departmentIn episode 5 of the Public Brands series: Iris Reshef from the NS (Dutch railways) and Suzanne Bijkersma from the Social Insurance Bank (SVB) discuss brand and reputation thinking in the public sector.Read more
Visual brand design: discover the recipe for a future-proof brandYour brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Read more
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.