Case
Webshop optimisation results in 67% more orders
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.
Look at this client story
Reach your company goals with a recognisable brand design
Meaningful brands only really come into their own with a strong, recognisable brand story. It provides the right experience to the target audience and it elicits associations that can take people to the next phase in the customer journey. Our creative experts will tell you all about it.
50+ branding experts
100+ projects
Everything starts with storytelling
We are a partner with broad, in-depth expertise.
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What do we do?
A brand design is more than a logo and three house colours – it’s an overarching concept you can compare all further communication to. Our experts will help you with:
Got questions about branding? Let us know.
Clients that benefit from our branding expertise
Our most recent branding projects
Case
Everyone experiences the taste with Looye Kwekers
iO developed a new brand experience website for Looye Kwekers with attractive content and a comprehensive content strategy.Look at this client storyCase
How do you bring a law firm to its full potential online and offline?
We helped full-service law firm Lydian rebrand, build a new website and set up an employer branding campaign. Read more about this case.Look at this client storyCase
How do you creatively market a B2B culinary brand?
Debic-FrieslandCampina and iO, positioning a love brand through branding campaigns and storytellingLook at this client storyCase
How to translate brand values into engaging stories?
iO created a content strategy for Audi that gives the brand values an emotional charge through storytelling.Look at this client storyCase
A global B2B platform tailored to foodservice professionals
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iOLook at this client storyCase
How can you turn a government instance into one of the country’s star employers?
The experts at iO made UWV an attractive employer thanks to this multi-channel employer branding campaign.Look at this client storyCase
Creative campaigns strengthening brand equity and warming hearts
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
The importance of a strong brand experience
A recognisable brand isn’t just commercially important – even for say, non-profit industries and government agencies, it can be valuable to have a strong brand identity as a foundation.
Branding can improve the trust in organisations and contribute to reaching business goals – whether you’re going for more revenue, social awareness or a strong reputation.
“Everything starts with storytelling,” is something we hear our creatives utter at least a couple of times a day. The stories we tell for organisations turn loose ends into a coherent whole that convinces, touches and moves. That, too, is part of your brand story.
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Discover how we approach rebranding at iO in this whitepaper for brands like Havep, GO!, KIDS, Azelis, Primagaz, Point Virgule, Knauf Insulation, ...
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Whitepaper
Employer branding 101: how you can score with a strong employer brand
A solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read moreWhitepaper
Brand positioning on social issues: dos and don'ts
Just about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Read moreWhitepaper
Building brands with content
Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan.Read moreBlog
Don't write what you want to say, but what your target audience wants to hear
Texts on your website or social media are your way to convince your target group about your service or product. Are you using the same language as your target audience? If you’re not, your message will miss, and you run the risk that your text will be ignored. A waste of your time and effort, isn't it? Here’s our 6 tips to get your content the attention it deserves.Read moreBlog
How to create a brand voice that works
Many companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.Read moreBlog
5 effective tips to improve your employer branding online
Employer branding can be communicated through various channels, such as company websites, social media, employee benefits, and company culture. It is important for companies to focus on employer branding because it can have a significant impact on the success of the business.Read moreBlog
Reputation is not just the responsibility of the communications department
In episode 5 of the Public Brands series: Iris Reshef from the NS (Dutch railways) and Suzanne Bijkersma from the Social Insurance Bank (SVB) discuss brand and reputation thinking in the public sector.Read moreBlog
Visual brand design: discover the recipe for a future-proof brand
Your brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Read more
Why iO?
We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.
Great to meet you, we are iO
iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us