Reach your company goals with a recognisable brand design
Meaningful brands only really come into their own with a strong, recognisable brand story. It provides the right experience to the target audience and it elicits associations that can take people to the next phase in the customer journey. Our creative experts will tell you all about it.
50+ branding experts
Everything starts with storytelling
We are a partner with broad, in-depth expertise.
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What do we do?
A brand design is more than a logo and three house colours – it’s an overarching concept you can compare all further communication to. Our experts will help you with:
Got questions about branding? Let us know.
The importance of a strong brand experience
A recognisable brand isn’t just commercially important – even for say, non-profit industries and government agencies, it can be valuable to have a strong brand identity as a foundation.
Branding can improve the trust in organisations and contribute to reaching business goals – whether you’re going for more revenue, social awareness or a strong reputation.
“Everything starts with storytelling,” is something we hear our creatives utter at least a couple of times a day. The stories we tell for organisations turn loose ends into a coherent whole that convinces, touches and moves. That, too, is part of your brand story.
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Discover how we approach rebranding at iO in this whitepaper for brands like Havep, GO!, KIDS, Azelis, Primagaz, Point Virgule, Knauf Insulation, ...
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
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We are a partner with broad, in-depth expertise. Our marketing, technology, strategy and content experts have years of experience, so they know like no other how to handle complex challenges.
That way, we don’t just help you create a strong brand, but we also help you:
Apply your theoretical brand design in practice in different ways;
Make the right technological choices to reach your target audiences;
Think strategically about the future of your organisation;
Focus on different channels to bring your message across in the most authentic way.