Nothing as personal, nothing as profound as a podcast. It's a fantastic way to reach your target group. Make yourself heard as a brand, with branded podcasts, internal podcasts or fascinating conversations that touch your target group.
Creating a strong, branded podcast starts with finding the most compelling stories, identifying the right format, and selecting the most convenient release frequency.
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A podcast for every purpose
Let's talk about podcasts
A podcast strategy that fits your brand
We work with the A-B-C-D model of podcast production. We approach every podcast question with this method, so that we can develop a solid, creative podcast concept
The A of Audio Domain
Where are the opportunities? Where can you score? What makes your brand stand out? The strategic basis of your podcast starts with determining your domain, your target group, your objectives, a competitive analysis and how your audio content will fit in your brand story.
The B of Branded Podcast Story
What is your story? What do you want to say? What is your target group waiting for? What do they need? Do they have questions that need answers? All important factors for consideration before we consider form and content.
The C of Creative Translation
In other words: it’s all about the content. Developing the strategy and your story into creative podcast series. In podcasts everything is possible: an in-depth interview in the studio, reportage in search for answers or a game wrapped in audio. There is something to be said for each form, as long as your brands goals have been identified and can be achieved.
The D of Distribution & Promotion
Which channels do your target group use? Branded podcasts require a distribution plan. This can be stimulated by social media campaigns (with the help of teasers, for example) or in your own channels such as newsletters. But it’s never just a podcast. DON'T FORGET: Is there any other content (articles, tools, video) that can be created or added to?
Audio on demand has potential, especially for brands
The branded audio content market is a growing market, but unlike branded TV content, it’s not the media operators that are in the lead now, it’s the brands. Brands determine the form and content of their podcasts, and can thus build their brand, without being dependent on others.
We believe in the branded podcast format because it’s proven, and it works. It gives focus, provides your brand with recognition from your target group and makes space for creativity and entertainment. You can also easily embed formatted branded podcasts into your brand and content strategy So we unburden you in all areas of making a podcast: scripting, researching, editing, hosting, distribution and promotion.
Why work with iO?
iO is an expert in the fields of content marketing and building brands. Specialists who understand the big picture. They know what brands want and know how to reach your target group.
We work with brands. A lot of podcast creators are good at content but aren’t good at developing content that fits in with their brand and brand strategy.
We provide strategies that embed the podcast in your brand’s complete (content) marketing story. A podcast never stands alone.
We provide consistency of design. A podcast is more than just an audio product, it’s available in numerous environments, so the title, the design, the brand link is crucial.
Do you want to know more about getting started with podcasts?
Curious about what podcasts can do for your brand? Call or email Jordy Hubers: +31 6 86 81 3681
Some of our podcast clients
Kamp Amersfoort - The Disappearing SS Commander (release 4 October 2022)
iO and the National Monument Kamp Amersfoort present the podcast: The Disappearing SS Commander. The search for the SS camp commander Walter Heinrich of Kamp Amersfoort.
Heinrich is a war criminal, a mass murderer, and the founder of one of the most gruesome concentration camps in the Netherlands during World War II. In February 1945 Walter Heinrich disappeared without a trace. What happened to him? In this podcast, podcast maker Jordy Hubers and Floris van Dijk, Head of Research at National Monument Kamp Amersfoort, go in search of the answer. Retracing his steps to reveal some surprising discoveries.
For people that are – for whatever reason – unfamiliar with the labour market, having a job is the best thing there is. You matter and a bright future looms on the horizon. The podcast In Perspectief – In search of happiness at work, revolves around the stories and experience of people that receive the WIA or Wajong benefit.
Rentecast is a podcast for mortgage advisors. In Rentecast we discuss the mortgage interest rate expectations with Philip Bokeloh, senior economist at ABN AMRO's economic bureau. Are they rising? Are they falling? Short term? Long term? Historical perspectives? Everything comes you need to provide your customers with advice and answer their questions.
ABN AMRO MeesPierson - Corona and the impact on entrepreneurs
March 2020. A moment of great uncertainty. What was this chaos that we found ourselves in? At the start of the pandemic, from an attic room, with ramshackle video call connections, we interviewed an entrepreneur every day. A podcast about the impact of the corona pandemic on their business, and what tips they have for fellow entrepreneurs.
In My First Company we follow Viviënne Sluman, a young ambitious student who wants to start her own business, a fashion brand for men. She talks to the people in her social circle. What do her parents and friends think about her wanting to start her own business? Can they help her bring clarity to her idea? Are they protecting her from any risks? And what's the next step once you’ve defined your idea? Her podcast tracks her progress as she talks to entrepreneurs, banks, accountants, and the Chamber of Commerce.
Our own podcasts
Infinite Opportunities podcast
Of course, we also put theory into practice for our own podcast: Infinite Opportunities. In this podcast, we feature experts from within and outside iO talking about digital transformation, innovation, the future of marketing, and much more.
- In digital communication, accessibility is not just a buzzword or a nice-to-have. It’s a default mindset to embrace and implement. Accessibility goes hand in hand with inclusivity: not excluding anyone and making your (digital) message available to everyone. On April 25, we’ll do a deep-dive into accessibility and talk about legislation, WCAG guidelines, A11Y, and much more.Read more
Radio advertising - turbo charging your successAn easy way to increase the impact of your advertising is to advertise on the radio. Radio advertising stimulates online search behaviour and has a greater reach than through other media.Read more
How to create a brand voice that worksMany companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.Read more
Accelerating your business in 2023Looking for smart ways to achieve your digital, innovation and marketing goals? Join us to discover the opportunities for 2023 in our free online event.Read more
Employer branding 101: how you can score with a strong employer brandA solid employer brand appeals to the employees of today, tomorrow, and yesterday. You attract the right candidates and retain talent. In this whitepaper you will learn how to approach employer branding campaigns from scratch — from strategy to concept and implementation.Read more
Tell your story with videoMaking and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.Read more
The journey towards superior email deliverabilityEvery business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Read more
Brand positioning on social issues: dos and don'tsJust about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Read more
How does iO work?
Everything starts with listeningListening to your story is our experts first assignment, no matter how much they have to say. Expect to meet a diverse group of experts. As your blended partner, we have specialists in every digital domain. Who knows which field of expertise is will unexpectedly add value to your project?
The journey begins: discover & analysisAre we going to work together? Then we want to get to know your organisation, your brand, your team, your customers and everything else, inside and out. We dive into your data, your documentation and your dashboards. Our analyses are solid and crystal clear. We're preparing. You can be sure that you will reap the benefits.
To the drawing board: define & designHave we got a clear picture of the situation? Then we will draft an equally clear picture of the solution. Together, we will define our collaboration process down to the smallest detail, from roadmap, technical set-up, working prototype to MVP. We engage every expert we need. Everything for a unique process, matching your wishes and needs.
Ready, set, go: build & implementAnd then there was... the real deal. In line with the agreements, frameworks and resources made, we work agile. Either as a project team for you, or in close collaboration with your own, internal team. On our campuses or as consultants embedded in your workplace. This intensive phase involves can take weeks, or even months, where we progress towards our goal.
Essential aftercare: run & optimiseAre the fruits of our labours live and is the champagne uncorked? Our experts aren’t finished, because the next - important - phase is just beginning. Together with your organisation, we monitor performance, solve post-live issues and optimise where necessary. You can also count on us for training and troubleshooting long after going live.
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